What to Look for in an Omnichannel Marketing Platform

As a marketer, you’re always looking for a way to broadcast messages across multiple channels. But the problem with multi-channel is that you have to set up every channel in isolation.  Each may then be assigned to different departments within your organization, and individual channels may have their own appearance, tone, or goals. The result…

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4 B2C Marketing Strategies to Help You Build Your Brand

In today’s market, customers are constantly bombarded with brands vying for their attention. It seems like everywhere they turn, another retail brand is working to gain their attention, dollars, and loyalty. To break through this congested marketplace, an organization’s brand must resonate with customers on a personal level. Whether it becomes a trusted source of…

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What Is Personalized Marketing?

Personalized marketing (or 1:1 marketing) can be defined in a number of ways, but at the most basic level, it can be explained as follows: Personalized marketing is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology. The goal of personalized…

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Super Social Bowl: 6 Takeaways from the Super Bowl’s Most Shared Ads

So, Super Bowl LI is over, and if you’re not still talking about the game, you’re probably thinking about the ads, especially the images and messages that have stayed with you. Even if your company didn’t advertise during the game (and with a 30-second spot going for nearly $5 million this year, only a few…

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Valentine’s Infographic: You Can’t Buy Love…Or Can You?

When it comes to how the United States treats Valentine’s Day, the old adage “you can’t buy love” may need further examination. That’s why Emarsys created this graphical representation of Valentine’s Day through the lens of customer data. Let it serve as a reminder of the importance of capturing valuable consumer insights during the first…

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What’s the Secret to Retention Marketing Success?

For many marketing teams, retention marketing can come almost as an afterthought: “I’ve got to focus first on getting new customers. Then maybe I can think of ways to keep them coming back.” While this is incredibly common, data continue to prove that it isn’t the best approach for long-term success.    The brands that…

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Why Does Multi-Channel Marketing Matter?

In today’s increasingly mobile economy, consumers interact with brands across a variety of platforms and channels. In order to be continuously engaged and connected to consumers, brands must expand their marketing reach across all of these different platforms. This is called multi-channel marketing, a strategic term that refers to a brand’s ability to reach customers…

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4 Lessons Marketers Can Learn From 2016 B2C Marketing Trends

For B2C marketers, 2016 was a year of incredible opportunity, but it also brought a great deal of change. Consumers were more engaged than ever before, and the rise of multi-channel marketing campaigns meant brands could keep up with consumers’ ever-changing attention spans. With 2016 behind us, marketers now have a chance to look back…

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4 Tips to Improve Your Real-Time Marketing Automation

Savvy marketers know that automating marketing processes has been shown to increase both leads and conversion rates, thereby producing more revenue. Studies show that by enabling marketing automation, marketers can drive a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. It is nearly impossible for reasonably sized marketing teams to manually…

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How Will Artificial Intelligence Impact Marketing in 2017?

According to the Warc Toolkit 2017 report, produced in association with Deloitte Digital, 58 percent of global CMOs believe that, within the next five years, companies will need to compete in the artificial intelligence space to succeed. Throughout 2016, artificial intelligence (AI) and its various uses have been on the rise,  but even so, many…

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