What Is the Impact of Marketing Automation?

To some, the words ‘marketing automation’ can trigger panic mode. It can be difficult to identify where to start with any advanced marketing technology, and automation solutions are no different. But fear not, it’s actually quite easy to get up and running, as long as goals have been clearly defined. Marketing automation is a go-to…

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Video: How Cosabella Increased Revenue By 60% With Emarsys

Imagine, as an established brand, the frustration you might feel when, despite your best marketing efforts, revenue hits a plateau. How would you overcome this struggle? What tools would you use to try to bounce back? This is a very real issue that many brands face, and Cosabella, a leading luxury intimates brand, was no…

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Find the Cure for Marketing Madness at Emarsys Events

The madness of March is upon us! In honor of all the events, basketball matchups, and marketing priorities underway, we’re renaming the season Marketing Madness because it’s kind of insane when you think of how many different channels through which the modern marketer can interact with customers. The part that can be so maddening for…

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How to Get Rich Fast, with Push Notifications

Rich media push notifications allow marketers to add still or animated images and videos to push notifications. iOS versions 10 and above support these push notifications, which appear on locked screens, at the top of active screens, and in the notification center, depending on the user’s settings. iOS also allows up to four action buttons…

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Infographic: All Roads Lead to the Unified Customer Profile

Today’s marketers are on the hunt for a Holy Grail, an all-inclusive strategy that will enable them to completely understand their customers and what they want from a shopping experience. As technology brings marketers closer than ever before to delivering true 1:1 personalization, the actual grunt work of turning data into actionable insights can be…

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3 Ways to Build Customer Loyalty in Retail

For any large retailer, it can be a bittersweet trip down memory lane to recall the first group of customers that became loyal to your brand. As retailers grow and scale, it can be difficult to recapture that one-to-one intimacy you had with core customers early on, when the brand was just being introduced. Back…

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What Can B2C Marketing Automation Do For Your Business?

Marketing automation solutions are a must-have for today’s marketer, who needs to get more done, in less time, and with fewer resources. With more cross-platform, omnichannel campaigns to run than ever before, there is so much to accomplish, and consumers expect brands to have their marketing locked down. Automating the key operational aspects of marketing…

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Why Is Cross-Channel Marketing Imperative for Today’s Marketers?

Today’s consumer is everywhere at once, hyper-connected and hyper-involved. For marketers, this can pose either a challenge or an opportunity; will our message get lost in the onslaught of content, or will we reach more customers than ever before? There is definitely sound evidence on both sides. With so much information constantly entering the consumer…

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5 Questions to Ask When Buying Marketing Technology

Finding the best marketing technology to meet the specific needs of your business can be very difficult. Naturally, MarTech vendors want your business, so they’ll find a way to make their technology work for you. According to Gartner, 33% of marketing budgets go to technology. With this, marketing leaders can demonstrate how technologies and automation…

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