What is Multi-Channel Marketing?

Multi-channel marketing can be defined in a number of ways, but at the most basic level it breaks down as follows: Multi-channel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers. A channel might be email, a print ad, a retail location, a…

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8 (More) Examples of B2C Marketing Automation at Work

Automation is the unsung hero of marketing strategies. It helps increase leads, conversions, and ultimately revenue, is proven to boost sales and productivity, as well as streamlining marketing professionals’ day-to-day workloads. For these reasons and many others, marketing automation is now imperative for any successful marketing strategy. Marketers need to take into account, however, how…

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How Does B2C Marketing Automation Improve Campaign Engagement?

Marketing automation, the solutions and tools that allow marketers to control and leverage campaign aspects across multiple platforms from one location, is the bread and butter of today’s savvy marketer. For B2C marketers, marketing automation can be the missing link between campaign success and failure. There are plenty of reasons for marketers to implement automation…

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What Were the Biggest Social Media Trends of 2016?

As 2016 closes out, marketers across the globe are looking forward to their 2017 planning. Part of that planning should involve taking a look back to 2016: what worked, what didn’t, and where to pivot going into the new year. Social media should be no different, reviewing the most successful trends for 2016, and how…

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3 Tips for Defining and Measuring Digital Marketing Goals

Year after year, digital marketing becomes more intricate in its complexity. Not only are there increasing numbers of channels for customers, but more sophisticated data tools exist for digital marketers to utilize. For example, by collecting multi-channel data and creating a unified customer profile, brands can now better target individuals to create personalized experiences for…

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Webinar Recap: Understanding the Customer Journey in Asia Pacific

This webinar served to highlight results from Econsultancy’s Understanding the Customer Journey in Asia-Pacific report, produced in association with Emarsys. The report looks at how organizations map customer journeys and their understanding of them. The live session was hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy and co-hosted by Daniel Hagos, Client Success Director at…

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How SMS Marketing Can Help You Understand Your Customers Better

How SMS Marketing Can Help You Understand Your Customers Better According to a study conducted by eWeek, more than one-third of business professionals confessed that they couldn’t go even 10 minutes without responding to a text. If your employees cannot fight the urge to send texts, even during the workday, then how do consumers respond…

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Boosting Incentive Strategies with AI Marketing to Maximize Revenue

We all know the feeling; we get an email from a brand we like, and all of a sudden there is 10% off. Sometimes we say “great, let’s check out what they offer”, or maybe we say “what the hell? Why did I pay full price for it last week”, or maybe we say “10%,…

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Take Advantage of Mobile Moments to Drive Revenue

Truly personalized 1-to-1 marketing has been touted for the last decade, but when rubber hits the road and marketers attempted to actually deliver on this promise, the experience often fell far short of the promise. That, however, was the past, and we now have the insights, automations and tools to truly personalize every customer’s experience….

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How is AI Becoming a Day-to-Day Reality for Marketers?

It’s not easy being a digital marketer. The results of the job challenges are reflected by the fact that the median length of a CMO’s tenure dropped sharply to 26.5 months, and, from personal experience, I can say that I have seen how digital marketers are changing jobs even faster. Pressure to generate results quickly…

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