Omnichannel Haters: Why Aren’t Retailers Implementing Omnichannel Strategies?

“Omnichannel” is, understandably, an overwhelming concept for many marketers. The thought of expanding into more than one marketing channel—but also maintaining unified, consistent, personalized experience across them all—is abstract.   Regardless of how unprepared or unequipped you may feel, the time has come for all businesses to establish an omnichannel strategy. Related Content: What’s the…

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What’s the Difference Between Omnichannel vs. Multichannel? [Infographic]

Omnichannel and multichannel may seem similar in diction. In reality, they refer to very different approaches to a marketing strategy and resulting customer experience. What’s the difference between omnichannel and multichannel? It’s one of the most commonly misunderstood questions among marketing teams today. Since online consumers are surfing the web, browsing your website, and jumping…

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The Path to Omnichannel Excellence Begins with a Digital ID

Today’s customers are more likely to respond to personalized interactions with brands, via the channels and at the times they’re most receptive. Now, it’s up to marketers to deliver. This is made possible by using customers’ digital ID as the core of who they are, where they’ve been, and where they might go.  Delivering on…

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3 B2C Trends to Help e-Commerce Brands Improve Customer Engagement

Customer engagement is predicated on a company’s ability to unify customer data, leverage AI-enabled technology, and create compelling omnichannel experiences. Introduction English technology guru Michael Aldrich, the creator and father of online shopping, believed an electronic, interactive, “many-to-many” approach to mass communication could change the way business was done. Not only was Aldrich a brilliant inventor, he…

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Do I Need a New Marketing Platform? 5 Questions to Ask

Introduction: Maintain a Stern Focus on the Customer One of the biggest mistakes many e-commerce marketing teams make is not focusing on their customer. They might think that the customer is at the center of what they do, and even say so. But “customer centrism” is a general term. It implies a sort of vague affinity…

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What the Data-Driven Advertising Market Looks Like in 2017

Introduction Let’s throw it back a moment. It’s the mid-1800s, and advertising in America is just starting to gain traction. A man named Volney B. Palmer opens up the first advertising agency in the country on the corner of Third and Chestnut St. in downtown Philadelphia. Now, you could argue that Volney operated more as…

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What Is Predictive Marketing, and How Can You Use It?

Predictive marketing allows recommendation solutions to leverage machine-learning algorithms to deliver consumers highly researched, specifically targeted product recommendations, wherever they engage with a brand. In today’s ever-changing, fast-paced marketing environment, consumer trends and behaviors can change at a moment’s notice. It’s only fitting, therefore, that the next wave of marketing technology solutions focus not on…

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INFOGRAPHIC: Preventing Defecting Customers: A Revenue Recovery Strategy

As most marketers know, retaining existing customers is much more effective than continually acquiring new ones. However, most marketers are on a mission to grow their list sizes and increase new customer wins, while often neglecting defecting customers and overall lifetime value. Retailers and e-commerce companies can substantially boost their revenue by preventing customer defection,…

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INFOGRAPHIC: The Roadmap to Omnichannel Excellence

Perhaps you’ve been using email to encourage your customers to buy online and in-store. But have you found it virtually impossible to manage all the data that is created as a result? It would be great to be able to leverage that data to create united, personalized experiences across other channels, but the mere concept…

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