3 Examples of Customer Loyalty Programs Fueled by Data

According to Capgemini Consulting, 77% of loyalty programs fail within two years of launch. They explain the reason for this is the transactional nature of the programs, meaning that customers can only earn points with purchases. However, in our experience, the failure of every program can’t be explained away this simply. Yes, a good loyalty…

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Infographic: Personalizing the Travel Experience with Open Time Content

Travel is most fulfilling when everything conveniently goes according to plan, and after you’ve spent the money on flights and hotels, it’s reasonable to expect some assistance in keeping things convenient, like, say, from the travel company with whom you booked your trip. What if you wanted to check on a better hotel price while…

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Five Mobile Optimization Strategies to Execute Right Now

It’s nearly impossible to walk down the street or sit in a coffee shop without noticing the majority of people looking down at their phones or tablets. The mobile usage growth rate is quite staggering, and mobile marketing efforts have accelerated along with it. This trend continued to gain pace in 2016 and promises to…

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Are You Going to Compete on Price, or Experience?

A colleague recently forwarded a fantastic article to me. It reignited a debate we frequently have with clients about campaign objectives: should they be geared towards driving experiences, or sales? The answer is almost always sales, as metrics regarding experience and engagement are a little fluffy, right? Campaigns that generate high opens, impressions, and clicks,…

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5 Ways Marketing Automation Helps You Run Your Business More Efficiently

Today’s marketers are under constant pressure to do more with less; to increase sales and productivity with fewer resources and much less time. Luckily, marketers also have marketing automation to support their efforts. This ever-advancing technology has the power to help increase leads, drive conversions, and ultimately generate more revenue. Furthermore, the most advanced marketing…

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What Is Open Time Content and Should Travel Marketers Take Advantage?

Is there any other industry as dependent on real-time communication as the travel industry? Flight itineraries, baggage claims, weather patterns, any can change at a moment’s notice and throw off an entire day of travel for hundreds of people. So, how do travel marketers ensure their content is relevant and up-to-date, while juggling all these…

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How to Make SMS Marketing Valuable to Your Customers

As the majority of modern digital marketers would attest, mobile is the ever-growing behemoth of the digital world. People all over the world are increasingly relying on their mobile devices for web navigation, emails, app usage, and more. Research giant Gartner issued a press release in early 2016 stating: “Global sales of smartphones to end…

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5 Examples of Successful B2C Marketing That Will Make Your Head Spin

For any savvy B2C marketer, it’s crucial to meet consumers at the most appropriate time, with a perfectly tailored message to ensure conversion and retention. But, in today’s world, consumers have more outlets fighting for their attention than ever before. This excessive ‘noise’ means that brands must go above and beyond to engage, convert, and…

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4 Expert Tips for Staying Relevant with Customer Wants & Needs

For today’s marketers, understanding customers is priority number one. Every decision should be backed by customer data, helping to refine messaging and increase conversions. In order to know exactly where to focus time, energy, and resources, B2C marketers must have a strong understanding of what motivates consumers to engage with, and ultimately purchase from, a…

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3 Big Tech Trends to Watch For in 2017

Technology is now so engrained in daily life that there are very few situations in which consumers are not engaging with technology in some way. New trends and emerging breakthroughs in technology are redefining consumer shopping experiences in-store and online. For marketers, this presents both opportunities and challenges for 2017. On one hand, an abundance…

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