The Shift Toward Mobile: How to Adjust Marketing Strategies

Last month’s benchmark report saw us take a closer look at verticals, this month we’re getting into channels and devices; a key theme of the Emarsys Evolution events we’re holding worldwide. Interactions with Brands is Changing It’s very clear that the way people interact with brands has fundamentally changed, in two ways: How they use…

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What Is Personalized Marketing?

Personalized marketing (or 1:1 marketing) can be defined in a number of ways, but at the most basic level, it can be explained as follows: Personalized marketing is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology. The goal of personalized…

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What’s the Secret to Retention Marketing Success?

For many marketing teams, retention marketing can come almost as an afterthought: “I’ve got to focus first on getting new customers. Then maybe I can think of ways to keep them coming back.” While this is incredibly common, data continue to prove that it isn’t the best approach for long-term success.    The brands that…

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Why Does Multi-Channel Marketing Matter?

In today’s increasingly mobile economy, consumers interact with brands across a variety of platforms and channels. In order to be continuously engaged and connected to consumers, brands must expand their marketing reach across all of these different platforms. This is called multi-channel marketing, a strategic term that refers to a brand’s ability to reach customers…

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4 Tips to Improve Your Real-Time Marketing Automation

Savvy marketers know that automating marketing processes has been shown to increase both leads and conversion rates, thereby producing more revenue. Studies show that by enabling marketing automation, marketers can drive a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. It is nearly impossible for reasonably sized marketing teams to manually…

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How Will Artificial Intelligence Impact Marketing in 2017?

According to the Warc Toolkit 2017 report, produced in association with Deloitte Digital, 58 percent of global CMOs believe that, within the next five years, companies will need to compete in the artificial intelligence space to succeed. Throughout 2016, artificial intelligence (AI) and its various uses have been on the rise,  but even so, many…

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Holiday Hangover? Turn Year-End Customer Data into 2017 Success

The rush of the holiday spending season is over. Marketing experts and practitioners alike poured hundreds, if not thousands, of hours into designing and executing excellent digital and email marketing strategies. These marketers also leveraged new customer data tools and proven tactics to drive shoppers both through the doors of brick-and-mortar stores, and to websites…

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What is Multi-Channel Marketing?

Multi-channel marketing can be defined in a number of ways, but at the most basic level it breaks down as follows: Multi-channel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers. A channel might be email, a print ad, a retail location, a…

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8 (More) Examples of B2C Marketing Automation at Work

Automation is the unsung hero of marketing strategies. It helps increase leads, conversions, and ultimately revenue, is proven to boost sales and productivity, as well as streamlining marketing professionals’ day-to-day workloads. For these reasons and many others, marketing automation is now imperative for any successful marketing strategy. Marketers need to take into account, however, how…

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