What is Marketing Automation?

Marketing automation is the ability of software to operationalize your communications and help efficiently manage repetitive tasks. In this article, you’ll learn about the value of marketing automation, as well as myths associated with it, tangible benefits it offers marketers, and how to choose the best automation tool for your team’s needs. What Is Marketing…

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Omnichannel Haters: Why Aren’t Retailers Implementing Omnichannel Strategies?

The term “Omnichannel” is, understandably, an overwhelming concept for many marketers. The thought of expanding into more than one marketing channel—but also maintaining unified, consistent, personalized experience across them all—is abstract.   Regardless of how unprepared or unequipped you may feel, the time has come for all businesses to establish an omnichannel strategy. Why? Because there’s…

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Infographic: Omnichannel vs Multichannel Marketing Mindsets

Omnichannel and multichannel may seem similar in diction. In reality, they refer to very different approaches to a marketing strategy and resulting customer experience. What’s the difference between omnichannel and multichannel? It’s one of the most commonly misunderstood questions among marketing teams today. Since online consumers are surfing the web, browsing your website, and jumping…

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3 B2C Trends to Help e-Commerce Brands Improve Customer Engagement

Customer engagement is predicated on a company’s ability to unify customer data, leverage AI-enabled technology, and create compelling omnichannel experiences. Introduction English technology guru Michael Aldrich, the creator and father of online shopping, believed an electronic, interactive, “many-to-many” approach to mass communication could change the way business was done. Not only was Aldrich a brilliant inventor, he…

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Do I Need a New Marketing Platform? 5 Questions to Ask

Introduction: Maintain a Stern Focus on the Customer One of the biggest mistakes many e-commerce marketing teams make is not focusing on their customer. They might think that the customer is at the center of what they do, and even say so. But “customer centrism” is a general term. It implies a sort of vague affinity…

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What the Data-Driven Advertising Market Looks Like in 2017

Introduction Let’s throw it back a moment. It’s the mid-1800s, and advertising in America is just starting to gain traction. A man named Volney B. Palmer opens up the first advertising agency in the country on the corner of Third and Chestnut St. in downtown Philadelphia. Now, you could argue that Volney operated more as…

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What Is Predictive Marketing, and How Can You Use It?

Predictive marketing allows recommendation solutions to leverage machine-learning algorithms to deliver consumers highly researched, specifically targeted product recommendations, wherever they engage with a brand. In today’s ever-changing, fast-paced marketing environment, consumer trends and behaviors can change at a moment’s notice. It’s only fitting, therefore, that the next wave of marketing technology solutions focus not on…

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INFOGRAPHIC: Preventing Defecting Customers: A Revenue Recovery Strategy

As most marketers know, retaining existing customers is much more effective than continually acquiring new ones. However, most marketers are on a mission to grow their list sizes and increase new customer wins, while often neglecting defecting customers and overall lifetime value. Retailers and e-commerce companies can substantially boost their revenue by preventing customer defection,…

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