Deliverability Stories in the News, and What We Can Learn from Them

Email marketing is a tried and true marketing strategy for a reason; it’s easy to use, widely accessible, and can help reach large audiences at once. But with more and more phishing complaints, CanSpam laws in the United States and regulations in other countries, and heightened online awareness, more email providers are tightening the reins…

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3 Ways to Prevent Email Marketing Abuse Cases

In the email marketing world, it’s an inevitable fact that despite best intentions, occasional abuse complaints will arise. It’s just the nature of the beast when it comes to managing countless personalized email sends every month, and it’s important to remember that your brand’s reputation and deliverability are impacted by complaints, regardless of how many…

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The Importance of Authentication – Changes in Inbox

ISPs are changing the way that messages are displayed in the inbox. Gmail, for example, introduced the ‘priority inbox’ in 2012, the ‘tabbed inbox’ in 2013 and recently started to indicate if a message has been transferred on a TLS encrypted connection or not. Gmail also intends to start display a question mark next to…

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The Implications of Yahoo! Releasing Inactive UserIDs

Yahoo! recently announced that they will start recycling old addresses that have not had any logins for the past 12 months allowing other individuals to register for the addresses they desire.

“We’re freeing up IDs, that have been inactive for at least 12 months, by resetting them and giving them a fresh start. In mid July, anyone can have a shot at scoring the Yahoo! ID they want. In mid August, users who staked a claim on certain IDs can come to Yahoo! to discover which one they got.”

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