The Deliverability Engagement Score

Deliverability is a key metric, and where engagement begins. However, ensuring that an email reaches its intended destination is only one factor that impacts engagement. At the request of our clients, Emarsys is taking a closer look at email benchmarks and trends across key industries, verticals, and countries. As always, our findings represent our analysis…

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Halfway to GDPR Application: What You Need to Know to Be in Compliance

The European Union’s General Data Protection Regulation [Regulation (EU) 2016/679, GDPR] has entered into force a year ago on 24 May 2016 and will become directly applicable one year from now on 25 May 2018. We are thus halfway through the two-year transition period, which makes this a good time to recap how the GDPR…

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If You Send Email to Orange UK Addresses, Your Deliverability Is About to Take a Hit

Shortly after Verizon announced that they were getting out of the email business, the UK’s Orange followed suit, making a similar exit from hosting email for their customers. The parent company, EE, is the largest digital communications company in Britain, supporting over 31 million connections across its mobile, fixed, and wholesale markets. Beginning on May…

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Infographic: The Ultimate Checklist for Optimal Email Deliverability

Digital marketers send tens of thousands of emails every year, and it’s not enough to simply assume that every email makes it to an inbox. Marketers must take steps to ensure all emails reach their intended recipients, which in email marketing is termed ‘deliverability’. Simply put, this means organizations must take proactive and precautionary measures…

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Verizon Is Out of the Email Business: How This Impacts Your Deliverability

Have you heard the news? Verizon is out of the email business. A few weeks ago the global communications and tech company announced that it will no longer manage 4.5 million of its customer email accounts. Those impacted have the option to migrate their accounts to AOL, which Verizon purchased in 2015. In the next…

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Deliverability Stories in the News, and What We Can Learn from Them

Email marketing is a tried and true marketing strategy for a reason; it’s easy to use, widely accessible, and can help reach large audiences at once. But with more and more phishing complaints, CanSpam laws in the United States and regulations in other countries, and heightened online awareness, more email providers are tightening the reins…

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3 Ways to Prevent Email Marketing Abuse Cases

Often referred to as junk mail or spam, email abuse is the use of email to send unsolicited messages to advertise, harass, annoy or cause harm to the email recipient. In the email marketing world, it’s an inevitable fact that despite best intentions, occasional email abuse complaints will arise. It’s just the nature of the beast when it comes…

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The Importance of Authentication – Changes in Inbox

Email authentication is used as a way to verify that an email is from you or your business. Email authentication is an important process in improving your deliverability score and can also help to prevent spoofing and phishing scams. Let’s explore why the world of email authentication is so important.   ISPs are refining the…

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