Video: How Cosabella Increased Revenue By 60% With Emarsys

Imagine, as an established brand, the frustration you might feel when, despite your best marketing efforts, revenue hits a plateau. How would you overcome this struggle? What tools would you use to try to bounce back? This is a very real issue that many brands face, and Cosabella, a leading luxury intimates brand, was no…

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How to Maximize Your Mobile Marketing Effectiveness

The way today’s customers interact with brands is fundamentally shifting. In examining that shift, one area clearly stands out: mobile. Mobile marketing is quickly becoming one of the fastest growing ways for brands to reach their target customers. There is a growing group of ‘mobile only’ or ‘mobile first’ customers, who interact primarily or solely…

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Infographic: The Ultimate Checklist for Optimal Email Deliverability

Digital marketers send tens of thousands of emails every year, and it’s not enough to simply assume that every email makes it to an inbox. Marketers must take steps to ensure all emails reach their intended recipients, which in email marketing is termed ‘deliverability’. Simply put, this means organizations must take proactive and precautionary measures…

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What Can B2C Marketing Automation Do For Your Business?

Marketing automation solutions are a must-have for today’s marketer, who needs to get more done, in less time, and with fewer resources. With more cross-platform, omnichannel campaigns to run than ever before, there is so much to accomplish, and consumers expect brands to have their marketing locked down. Automating the key operational aspects of marketing…

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Why Is Cross-Channel Marketing Imperative for Today’s Marketers?

Today’s consumer is everywhere at once, hyper-connected and hyper-involved. For marketers, this can pose either a challenge or an opportunity; will our message get lost in the onslaught of content, or will we reach more customers than ever before? There is definitely sound evidence on both sides. With so much information constantly entering the consumer…

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Verizon Is Out of the Email Business: How This Impacts Your Deliverability

Have you heard the news? Verizon is out of the email business. A few weeks ago the global communications and tech company announced that it will no longer manage 4.5 million of its customer email accounts. Those impacted have the option to migrate their accounts to AOL, which Verizon purchased in 2015. In the next…

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The Importance of Choosing the Right Platform Integration Partner

Thanks to technology, we can now collect mass quantities of data. Every day, 2.5 quintillion bytes of data are generated. Furthermore, 90% of the data we have today was created in just the past two years. Data is collected from smartphone GPS signals, weather and climate sensors, social media posts, photos and videos posted online,…

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3 Key Benefits of Real-Time Marketing Automation

Finding enough time in the day to manually do what it takes to remain competitive in today’s constantly moving, digital world is impossible, for even the largest of marketing teams. In addition to constantly thinking of new, creative marketing strategies, they must also listen and respond to consumer demands, as well as industry trends. For…

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Grow or Die, or Die Growing?

When is the right time to accelerate investments in the SaaS B2B space? This is the question. It keeps entrepreneurs and CEOs awake at night, especially in the technology sector. The path is clear: innovate faster, develop more products, acquire more clients, increase your TAM, expand into more territories, and take over the competition. If…

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The Complete Beginner’s Guide to Marketing Automation

Even if someone is just starting out in the world of marketing, they’ve probably heard the term “marketing automation” many times before. But what exactly does this oft-heralded strategy actually entail? How can marketers go about choosing and implementing a marketing automation solution for their businesses? And what types of results should they expect to…

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