5 Easy Ways to Add Personalization to Your Email Marketing Strategy

Meeting (and exceeding) customer expectations today is about one thing: personalization. Cross that with today’s #1 most effective communication channel – email – and you have a recipe for success. There are 5 easy tactics you can infuse within your email marketing strategy to supercharge your personalization. Learn how to use custom incentives, dynamic CTAs,…

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5 Things to Consider Before Sending Your Next Email Campaign

Email marketers are hard-pressed to both execute and then measure campaign performance. These five key questions – plus several derivative questions – will ultimately help ensure your compass is set due north for optimal email marketing success. We’ll look at campaign goals, audience, content, time sent, and success metrics. It’s often tempting to get so…

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The Ultimate Guide to Measuring Email Marketing Success: 12 Key Metrics

Email marketing should be at the center of your e-commerce strategy. But how do you know which key metrics to focus on, and how to measure each? Quit wondering whether you’re judging your email marketing performance with the right metrics — experts clear the air on what, exactly, to start measuring. Roughly 46 years ago,…

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The New Age of Travel: Challenging the Status Quo [Infographic]

With year-over-year growth of 5% in 2016, the travel industry has a huge opportunity to capitalize on the increase in “experience spending” among travelers. Y-O-Y growth in #travel is approximately 5% — capitalize on the new age of travel [Infographic] ✈️   CLICK TO TWEET With 70% of millennials opting to spend money on memorable experiences rather…

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Take Omnichannel Marketing to The Next Level With Email Marketing

With the explosion of new channels, platforms, and sites available to today’s customers, marketers have been forced to step up their game to not only attract the attention of customers, but also engage them with meaningful interactions that lead to conversions. The emergence of omnichannel marketing — providing a consistent, multichannel, personalized customer experience no matter…

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Why Omnichannel Is Every Marketer’s Future

Omnichannel is the Future Why are you going through the trouble of building an omnichannel marketing strategy? While many marketers are making the push for omnichannel, the “why” behind it might elude some. But, the why is everything.  Companies with omnichannel marketing approaches: Retain 89% of their customers, compared to 33% for companies without omnichannel  Experience…

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