Take Omnichannel Marketing to The Next Level With Email Marketing

With the explosion of new channels, platforms, and sites available to today’s customers, marketers have been forced to step up their game to not only attract the attention of customers, but also engage them with meaningful interactions that lead to conversions. The emergence of omnichannel marketing — providing a consistent, multichannel, personalized customer experience no matter…

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Why Omnichannel Is Every Marketer’s Future

Omnichannel is the Future Why are you going through the trouble of building an omnichannel marketing strategy? While many marketers are making the push for omnichannel, the “why” behind it might elude some. But, the why is everything.  Companies with omnichannel marketing approaches: Retain 89% of their customers, compared to 33% for companies without omnichannel  Experience…

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Infographic: Omnichannel vs Multichannel Marketing Mindsets

Omnichannel and multichannel may seem similar in diction. In reality, they refer to very different approaches to a marketing strategy and resulting customer experience. What’s the difference between omnichannel and multichannel? It’s one of the most commonly misunderstood questions among marketing teams today. Since online consumers are surfing the web, browsing your website, and jumping…

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How to Prepare for the Holiday Season (Part 3): Amaze Customers with Truly Personalized Experiences

This series will explore three actionable steps every e-commerce business should use to prepare for a successful holiday season. Each blog post will focus on one of the following steps: Part I) How you can centralize fragmented customer data from a variety of sources. Part II) How you can leverage technology to deliver personalized customer…

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How to Prepare for the Holiday Season (Part I): Why Unite Customer Data?

This series will explore three actionable steps every e-commerce business should use to prepare for a successful holiday season. Each blog post will focus on one of the following steps: Part I) How you can centralize fragmented customer data from a variety of sources. Part II) How you can leverage technology to deliver personalized customer…

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The Ultimate Guide to Building a Personalized Marketing Campaign

At the most basic level, personalized marketing, or one-to-one marketing, requires the collection and analysis of customer data to inform and implement a strategy wherein a brand delivers customized content to recipients, communicating to each as an individual. This strategy can help marketers drive conversions, boost engagement, and improve overall customer loyalty. Today’s consumers have…

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The Deliverability Engagement Score

Deliverability is a key metric, and where engagement begins. However, ensuring that an email reaches its intended destination is only one factor that impacts engagement. At the request of our clients, Emarsys is taking a closer look at email benchmarks and trends across key industries, verticals, and countries. As always, our findings represent our analysis…

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INFOGRAPHIC: Preventing Defecting Customers: A Revenue Recovery Strategy

As most marketers know, retaining existing customers is much more effective than continually acquiring new ones. However, most marketers are on a mission to grow their list sizes and increase new customer wins, while often neglecting defecting customers and overall lifetime value. Retailers and e-commerce companies can substantially boost their revenue by preventing customer defection,…

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INFOGRAPHIC: The Roadmap to Omnichannel Excellence

Perhaps you’ve been using email to encourage your customers to buy online and in-store. But have you found it virtually impossible to manage all the data that is created as a result? It would be great to be able to leverage that data to create united, personalized experiences across other channels, but the mere concept…

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