What to Look for in an Omnichannel Marketing Platform

As a marketer, you’re always looking for a way to broadcast messages across multiple channels. But the problem with multi-channel is that you have to set up every channel in isolation.  Each may then be assigned to different departments within your organization, and individual channels may have their own appearance, tone, or goals. The result…

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What Growth Hackers Need to Know About Omnichannel Marketing

Today’s brands are a different breed than those of just a decade ago. The rise of the internet, real-time social media, and an entire generation’s unparalleled addiction to smartphones are all catalysts for this new wave of emerging businesses. Successful digital companies now not only sell a product, they also make it easy for their…

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Why Are SEO and PPC Important for E-Commerce?

So, you have a stunning e-commerce website. It’s visually appealing, easy and efficient to navigate, and is stocked with well-priced goods that are in demand. Now you just have to attract shoppers to your store. For most businesses, a mix of Search Engine Optimization (SEO) and Pay-Per-Click Marketing (PPC) will offer some of the best…

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Why Does Multi-Channel Marketing Matter?

In today’s increasingly mobile economy, consumers interact with brands across a variety of platforms and channels. In order to be continuously engaged and connected to consumers, brands must expand their marketing reach across all of these different platforms. This is called multi-channel marketing, a strategic term that refers to a brand’s ability to reach customers…

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4 Tips to Improve Your Real-Time Marketing Automation

Savvy marketers know that automating marketing processes has been shown to increase both leads and conversion rates, thereby producing more revenue. Studies show that by enabling marketing automation, marketers can drive a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. It is nearly impossible for reasonably sized marketing teams to manually…

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What is Multi-Channel Marketing?

Multi-channel marketing can be defined in a number of ways, but at the most basic level it breaks down as follows: Multi-channel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers. A channel might be email, a print ad, a retail location, a…

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8 (More) Examples of B2C Marketing Automation at Work

Automation is the unsung hero of marketing strategies. It helps increase leads, conversions, and ultimately revenue, is proven to boost sales and productivity, as well as streamlining marketing professionals’ day-to-day workloads. For these reasons and many others, marketing automation is now imperative for any successful marketing strategy. Marketers need to take into account, however, how…

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