What is Multi-Channel Marketing?

Multi-channel marketing can be defined in a number of ways, but at the most basic level it breaks down as follows: Multi-channel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers. A channel might be email, a print ad, a retail location, a…

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8 (More) Examples of B2C Marketing Automation at Work

Automation is the unsung hero of marketing strategies. It helps increase leads, conversions, and ultimately revenue, is proven to boost sales and productivity, as well as streamlining marketing professionals’ day-to-day workloads. For these reasons and many others, marketing automation is now imperative for any successful marketing strategy. Marketers need to take into account, however, how…

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6 Digital Marketing Trends for 2017

Marketing and associated trends are constantly changing, and marketers are tasked with understanding and meeting these changes head on. As 2016 came to a close, digital marketing teams were hard at work implementing new B2C marketing trends, technologies, and strategies into their 2017 plans.   Here are 6 digital marketing trends to watch for in…

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4 B2C Marketing Trends You Can’t Ignore

Today’s marketing experts are constantly inundated with new channels, tools, and innovations. Staying with, if not ahead, of the curve in this constantly evolving industry is critical for brands that want to succeed in today’s competitive environment. B2C marketers face even more unique challenges, as they are prey to the whim of customer needs and…

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November Marketing Campaigns: Black Friday and Cyber Monday

November is a key month in e-commerce and retail, and we’ve been busy crunching the data to look for meaningful trends and unique insights based on the 1.2 billion customer records we’ve analyzed for our clients. The sheer volume of data is staggering, and we’re lucky enough to work with some of the world’s leading…

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3 Tips for Defining and Measuring Digital Marketing Goals

Year after year, digital marketing becomes more intricate in its complexity. Not only are there increasing numbers of channels for customers, but more sophisticated data tools exist for digital marketers to utilize. For example, by collecting multi-channel data and creating a unified customer profile, brands can now better target individuals to create personalized experiences for…

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Webinar Recap: Understanding the Customer Journey in Asia Pacific

This webinar served to highlight results from Econsultancy’s Understanding the Customer Journey in Asia-Pacific report, produced in association with Emarsys. The report looks at how organizations map customer journeys and their understanding of them. The live session was hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy and co-hosted by Daniel Hagos, Client Success Director at…

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Boosting Incentive Strategies with AI Marketing to Maximize Revenue

We all know the feeling; we get an email from a brand we like, and all of a sudden there is 10% off. Sometimes we say “great, let’s check out what they offer”, or maybe we say “what the hell? Why did I pay full price for it last week”, or maybe we say “10%,…

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Why Should Marketers Use Artificial Intelligence?

Artificial intelligence marketing (AIM) may sound like something from a movie, but in reality, it’s a useful strategy that marketers can easily implement. AIM solutions introduce strategies designed to bridge the gap between data science and execution. Marketers can now easily sift through and analyze huge amounts of data in a relatively short timeframe, and…

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So we’ve raised EUR 20M, what now?

Yes, we were recently in the news again thanks to another investment round, and got some pretty good coverage I’d say. The reactions came in from all directions – LinkedIn messages, SMS, calls and emails from friends, other companies looking to invest in us, and of course a lot of interest from clients and prospects….

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