How to Prepare for the Holiday Season: Part II – Using Technology to Create 1-to-1 Communications

This series will explore three actionable steps every e-commerce business should use to prepare for a successful holiday season. Each blog post will focus on one of the following steps: Part I) How you can centralize fragmented customer data from a variety of sources. Part II) How you can leverage technology to deliver personalized customer…

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20 Ways to Increase Online Sales During the 2017 Holiday Season

Why Marketers Need Personalized Marketing Campaigns For online B2C companies, the holiday shopping season represents far and away the most lucrative season of the year. As an e-commerce marketer, you’re busy trying to drive interest in your products and services, increase the chances of conversion, and ultimately maximize revenue, but that process starts well in…

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3 Examples of Customer Loyalty Programs Fueled by Data

According to Capgemini Consulting, 77% of loyalty programs fail within two years of launch. They explain the reason for this is the transactional nature of the programs, meaning that customers can only earn points with purchases. However, in our experience, the failure of every program can’t be explained away this simply. Yes, a good loyalty…

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Valentine’s Infographic: You Can’t Buy Love…Or Can You?

When it comes to how the United States treats Valentine’s Day, the old adage “you can’t buy love” may need further examination. That’s why Emarsys created this graphical representation of Valentine’s Day through the lens of customer data. Let it serve as a reminder of the importance of capturing valuable consumer insights during the first…

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Holiday Hangover? Turn Year-End Customer Data into 2017 Success

The rush of the holiday spending season is over. Marketing experts and practitioners alike poured hundreds, if not thousands, of hours into designing and executing excellent digital and email marketing strategies. These marketers also leveraged new customer data tools and proven tactics to drive shoppers both through the doors of brick-and-mortar stores, and to websites…

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November Marketing Campaigns: Black Friday and Cyber Monday

November is a key month in e-commerce and retail, and we’ve been busy crunching the data to look for meaningful trends and unique insights based on the 1.2 billion customer records we’ve analyzed for our clients. The sheer volume of data is staggering, and we’re lucky enough to work with some of the world’s leading…

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4 Retailers Who Did Cyber Monday Right in Years Past

It’s that time of the year again, the holiday season, and while most people associate it with family, friends, and good food, to marketers it means something much different: shopping season. The Holiday Season for E-Commerce Marketers Black Friday and Cyber Monday account for two of the largest shopping days of the year, and that…

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How Should Marketers Plan for Singles Day 2016?

It’s that time of year again, can you hear it? Can you feel the excitement? Singles Day has reached new heights over the last few years, and in 2015 cemented its place as a genuine Sales Holiday, alongside Black Friday and Christmas (that’s right people, remember Christmas?). Considering a year has passed, what did we…

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Who Are Your Customers Buying for This Holiday Season?

As we approach the all-important, year-end trading season, customers in e-commerce and retail gear up for their most important trading season. Marketing spend and resources are all beginning to ramp up as plans are put in place to increase new customer acquisition. What’s more, you plan to drive purchases from existing customers during the now…

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