3 Examples of Customer Loyalty Programs Fueled by Data

According to Capgemini Consulting, 77% of loyalty programs fail within two years of launch. They explain the reason for this is the transactional nature of the programs, meaning that customers can only earn points with purchases. However, in our experience, the failure of every program can’t be explained away this simply. Yes, a good loyalty…

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Valentine’s Infographic: You Can’t Buy Love…Or Can You?

When it comes to how the United States treats Valentine’s Day, the old adage “you can’t buy love” may need further examination. That’s why Emarsys created this graphical representation of Valentine’s Day through the lens of customer data. Let it serve as a reminder of the importance of capturing valuable consumer insights during the first…

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Holiday Hangover? Turn Year-End Customer Data into 2017 Success

The rush of the holiday spending season is over. Marketing experts and practitioners alike poured hundreds, if not thousands, of hours into designing and executing excellent digital and email marketing strategies. These marketers also leveraged new customer data tools and proven tactics to drive shoppers both through the doors of brick-and-mortar stores, and to websites…

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November Marketing Campaigns: Black Friday and Cyber Monday

November is a key month in e-commerce and retail, and we’ve been busy crunching the data to look for meaningful trends and unique insights based on the 1.2 billion customer records we’ve analyzed for our clients. The sheer volume of data is staggering, and we’re lucky enough to work with some of the world’s leading…

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4 Retailers Who Did Cyber Monday Right in Years Past

It’s that time of the year again, the holiday season, and while most people associate it with family, friends, and good food, to marketers it means something much different: shopping season. The Holiday Season for E-Commerce Marketers Black Friday and Cyber Monday account for two of the largest shopping days of the year, and that…

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How Should Marketers Plan for Singles Day 2016?

It’s that time of year again, can you hear it? Can you feel the excitement? Singles Day has reached new heights over the last few years, and in 2015 cemented its place as a genuine Sales Holiday, alongside Black Friday and Christmas (that’s right people, remember Christmas?). Considering a year has passed, what did we…

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Who Are Your Customers Buying for This Holiday Season?

As we approach the all-important, year-end trading season, customers in e-commerce and retail gear up for their most important trading season. Marketing spend and resources are all beginning to ramp up as plans are put in place to increase new customer acquisition. What’s more, you plan to drive purchases from existing customers during the now…

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The Savvy Marketer’s Black Friday Checklist

It’s hard to believe the holiday season is almost here. With the weeks before the holidays slipping by, it’s time for savvy marketing teams to begin preparing and planning for a successful Black Friday. Yes, it may be known as the biggest shopping day of the year, but with competition increasing year over year, organizations…

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Week-Long Deals Are the New Black…Friday

During Black Friday and Cyber Monday, there are more people shopping than any other time of year, but the lines are beginning to blur as week-long deals become the new norm. Retailers are faced with an extended rush period that adds layers to what was already pretty daunting tactical planning. Analyst Predictions for Retailers “Online…

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