August 2017 Benchmark: No Rest for e-Commerce — Holiday Marketing is Year-Round

Each month, we like to provide you with some insights from our own customer data to help inform your marketing strategy. This month, we’re taking a look at shopping trends surrounding holidays around the globe and highlighting why holiday marketing is becoming a full-time, year-round endeavor. It’s a commonly held misconception that marketing teams slow down…

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How to Increase Mobile Sales for the 2017 Holiday Season

The 2017 Holidays spell “opportunity” for mobile-first brands that can drive engagement, retention, and sales with timely push notifications and personalized SMS offers. Introduction The holidays carry obvious opportunity for digital-driven, mobile-ready retail brands. If you’re anything like me, you (quite admittedly) rely on your mobile device to accomplish most of your daily tasks. When…

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How to Prepare for the Holiday Season (Part 2): Using Technology to Create One-to-One Communication

This series will explore three actionable steps every e-commerce business should use to prepare for a successful holiday season. Each blog post will focus on one of the following steps: Part I) How you can centralize fragmented customer data from a variety of sources. Part II) How you can leverage technology to deliver personalized customer…

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20 Ways to Increase Online Sales During the 2017 Holiday Season

Why Marketers Need Personalized Marketing Campaigns For online B2C companies, the holiday shopping season represents far and away the most lucrative season of the year. As an e-commerce marketer, you’re busy trying to drive interest in your products and services, increase the chances of conversion, and ultimately maximize revenue, but that process starts well in…

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3 Examples of Customer Loyalty Programs Fueled by Data

According to Capgemini Consulting, 77% of loyalty programs fail within two years of launch. They explain the reason for this is the transactional nature of the programs, meaning that customers can only earn points with purchases. However, in our experience, the failure of every program can’t be explained away this simply. Yes, a good loyalty…

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Valentine’s Infographic: You Can’t Buy Love…Or Can You?

When it comes to how the United States treats Valentine’s Day, the old adage “you can’t buy love” may need further examination. That’s why Emarsys created this graphical representation of Valentine’s Day through the lens of customer data. Let it serve as a reminder of the importance of capturing valuable consumer insights during the first…

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Holiday Hangover? Turn Year-End Customer Data into 2017 Success

The rush of the holiday spending season is over. Marketing experts and practitioners alike poured hundreds, if not thousands, of hours into designing and executing excellent digital and email marketing strategies. These marketers also leveraged new customer data tools and proven tactics to drive shoppers both through the doors of brick-and-mortar stores, and to websites…

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November Marketing Campaigns: Black Friday and Cyber Monday

November is a key month in e-commerce and retail, and we’ve been busy crunching the data to look for meaningful trends and unique insights based on the 1.2 billion customer records we’ve analyzed for our clients. The sheer volume of data is staggering, and we’re lucky enough to work with some of the world’s leading…

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4 Retailers Who Did Cyber Monday Right in Years Past

It’s that time of the year again, the holiday season, and while most people associate it with family, friends, and good food, to marketers it means something much different: shopping season. The Holiday Season for E-Commerce Marketers Black Friday and Cyber Monday account for two of the largest shopping days of the year, and that…

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