The Essential Advantages of Data-Driven Marketing

Today’s marketers know that in the modern world, gut instinct and traditional approaches just won’t cut it anymore. The stakes are too high and the consequences are too steep to put anything other than your very best effort behind campaign strategy and execution. For savvy marketers, this means leveraging data-backed insights and metrics to maximize…

More >

Even More Ways Open Time Content (OTC) Can Work For Travel Marketers

Yes, it’s true, marketers in the travel industry have a tough job. Not only must they produce compelling and relevant content, they also have to make sure this content is extremely personalized and up-to-date. The travel world is notoriously time sensitive, and being even a minute or two late with a message can completely throw…

More >

5 Data-Driven Marketing Trends to Watch For

Today’s marketers are under an enormous amount of pressure. They are required to deliver on high expectations from executives and boards while providing exceptionally personalized content to consumer audiences. With so many places to focus, it can be hard to plan and strategize for future growth and success, but the latest data-driven trends are making…

More >

Infographic: How to Unite Online and Offline Customer Experiences

Today’s consumer has been enthralled by the ease of online shopping, causing a migration from the more traditional brick-and-mortar stores. However, by uniting this new online experience with the existing offline one, brands can reap the advantages of both. Combine all the channels offered to consumers into one cohesive strategy, referred to as omnichannel marketing….

More >

4 Ways a Predictive Recommendation Engine Will Benefit Your Business

For any cross-channel strategy to be successful, it must have the ability to effectively provide personalized product recommendations to customers each time they interact with a brand. Emarsys Predict is an analytical recommendation engine that uses machine learning algorithms to engage customers with the products most likely to resonate with them. From the website, to…

More >

Five Mobile Optimization Strategies to Execute Right Now

It’s nearly impossible to walk down the street or sit in a coffee shop without noticing the majority of people looking down at their phones or tablets. The mobile usage growth rate is quite staggering, and mobile marketing efforts have accelerated along with it. This trend continued to gain pace in 2016 and promises to…

More >

5 Ways Marketing Automation Helps You Run Your Business More Efficiently

Today’s marketers are under constant pressure to do more with less; to increase sales and productivity with fewer resources and much less time. Luckily, marketers also have marketing automation to support their efforts. This ever-advancing technology has the power to help increase leads, drive conversions, and ultimately generate more revenue. Furthermore, the most advanced marketing…

More >

What Is Open Time Content and Should Travel Marketers Take Advantage?

Is there any other industry as dependent on real-time communication as the travel industry? Flight itineraries, baggage claims, weather patterns, any can change at a moment’s notice and throw off an entire day of travel for hundreds of people. So, how do travel marketers ensure their content is relevant and up-to-date, while juggling all these…

More >