Five Mobile Optimization Strategies to Execute Right Now

It’s nearly impossible to walk down the street or sit in a coffee shop without noticing the majority of people looking down at their phones or tablets. The mobile usage growth rate is quite staggering, and mobile marketing efforts have accelerated along with it. This trend continued to gain pace in 2016 and promises to…

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5 Ways Marketing Automation Helps You Run Your Business More Efficiently

Today’s marketers are under constant pressure to do more with less; to increase sales and productivity with fewer resources and much less time. Luckily, marketers also have marketing automation to support their efforts. This ever-advancing technology has the power to help increase leads, drive conversions, and ultimately generate more revenue. Furthermore, the most advanced marketing…

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What Is Open Time Content and Should Travel Marketers Take Advantage?

Is there any other industry as dependent on real-time communication as the travel industry? Flight itineraries, baggage claims, weather patterns, any can change at a moment’s notice and throw off an entire day of travel for hundreds of people. So, how do travel marketers ensure their content is relevant and up-to-date, while juggling all these…

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How to Make SMS Marketing Valuable to Your Customers

As the majority of modern digital marketers would attest, mobile is the ever-growing behemoth of the digital world. People all over the world are increasingly relying on their mobile devices for web navigation, emails, app usage, and more. Research giant Gartner issued a press release in early 2016 stating: “Global sales of smartphones to end…

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3 Big Tech Trends to Watch For in 2017

Technology is now so engrained in daily life that there are very few situations in which consumers are not engaging with technology in some way. New trends and emerging breakthroughs in technology are redefining consumer shopping experiences in-store and online. For marketers, this presents both opportunities and challenges for 2017. On one hand, an abundance…

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How to Get Rich Fast, with Push Notifications

Rich media push notifications allow marketers to add still or animated images and videos to push notifications. iOS versions 10 and above support these push notifications, which appear on locked screens, at the top of active screens, and in the notification center, depending on the user’s settings. iOS also allows up to four action buttons…

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What Can B2C Marketing Automation Do For Your Business?

Marketing automation solutions are a must-have for today’s marketer, who needs to get more done, in less time, and with fewer resources. With more cross-platform, omnichannel campaigns to run than ever before, there is so much to accomplish, and consumers expect brands to have their marketing locked down. Automating the key operational aspects of marketing…

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Why Is Cross-Channel Marketing Imperative for Today’s Marketers?

Today’s consumer is everywhere at once, hyper-connected and hyper-involved. For marketers, this can pose either a challenge or an opportunity; will our message get lost in the onslaught of content, or will we reach more customers than ever before? There is definitely sound evidence on both sides. With so much information constantly entering the consumer…

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Mobile Visitors Lead to Desktop Sales

Many merchants still dismiss the importance of providing great mobile experiences for their e-commerce shoppers. This isn’t generally due to a lack of awareness that surfing the web from mobile devices is commonplace, but rather, a misinterpretation of analytics data. Many merchants will say that their traffic and/or conversion rates on mobile devices are relatively…

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