What is Multi-Channel Marketing?

Multi-channel marketing can be defined in a number of ways, but at the most basic level it breaks down as follows: Multi-channel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers. A channel might be email, a print ad, a retail location, a…

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6 Digital Marketing Trends for 2017

Marketing and associated trends are constantly changing, and marketers are tasked with understanding and meeting these changes head on. As 2016 came to a close, digital marketing teams were hard at work implementing new B2C marketing trends, technologies, and strategies into their 2017 plans.   Here are 6 digital marketing trends to watch for in…

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4 B2C Marketing Trends You Can’t Ignore

Today’s marketing experts are constantly inundated with new channels, tools, and innovations. Staying with, if not ahead, of the curve in this constantly evolving industry is critical for brands that want to succeed in today’s competitive environment. B2C marketers face even more unique challenges, as they are prey to the whim of customer needs and…

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3 Tips for Defining and Measuring Digital Marketing Goals

Year after year, digital marketing becomes more intricate in its complexity. Not only are there increasing numbers of channels for customers, but more sophisticated data tools exist for digital marketers to utilize. For example, by collecting multi-channel data and creating a unified customer profile, brands can now better target individuals to create personalized experiences for…

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Webinar Recap: Understanding the Customer Journey in Asia Pacific

This webinar served to highlight results from Econsultancy’s Understanding the Customer Journey in Asia-Pacific report, produced in association with Emarsys. The report looks at how organizations map customer journeys and their understanding of them. The live session was hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy and co-hosted by Daniel Hagos, Client Success Director at…

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How SMS Marketing Can Help You Understand Your Customers Better

How SMS Marketing Can Help You Understand Your Customers Better According to a study conducted by eWeek, more than one-third of business professionals confessed that they couldn’t go even 10 minutes without responding to a text. If your employees cannot fight the urge to send texts, even during the workday, then how do consumers respond…

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How is AI Becoming a Day-to-Day Reality for Marketers?

It’s not easy being a digital marketer. The results of the job challenges are reflected by the fact that the median length of a CMO’s tenure dropped sharply to 26.5 months, and, from personal experience, I can say that I have seen how digital marketers are changing jobs even faster. Pressure to generate results quickly…

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Why Should Marketers Use Artificial Intelligence?

Artificial intelligence marketing (AIM) may sound like something from a movie, but in reality, it’s a useful strategy that marketers can easily implement. AIM solutions introduce strategies designed to bridge the gap between data science and execution. Marketers can now easily sift through and analyze huge amounts of data in a relatively short timeframe, and…

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So we’ve raised EUR 20M, what now?

Yes, we were recently in the news again thanks to another investment round, and got some pretty good coverage I’d say. The reactions came in from all directions – LinkedIn messages, SMS, calls and emails from friends, other companies looking to invest in us, and of course a lot of interest from clients and prospects….

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4 Ways to Create a Winning Multi-Channel Marketing Strategy

Creating and implementing a multi-channel marketing strategy can increase the likelihood of your content being seen, by reaching customers where they pay the most attention and show the most engagement, whether through email, web, social, or ads. This impactful sales approach provides customers a fully integrated shopping experience and, as marketing experts are fully aware,…

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