How to Get Rich Fast, with Push Notifications

Rich media push notifications allow marketers to add still or animated images and videos to push notifications. iOS versions 10 and above support these push notifications, which appear on locked screens, at the top of active screens, and in the notification center, depending on the user’s settings. iOS also allows up to four action buttons…

More >

What Can B2C Marketing Automation Do For Your Business?

Marketing automation solutions are a must-have for today’s marketer, who needs to get more done, in less time, and with fewer resources. With more cross-platform, omnichannel campaigns to run than ever before, there is so much to accomplish, and consumers expect brands to have their marketing locked down. Automating the key operational aspects of marketing…

More >

Why Is Cross-Channel Marketing Imperative for Today’s Marketers?

Today’s consumer is everywhere at once, hyper-connected and hyper-involved. For marketers, this can pose either a challenge or an opportunity; will our message get lost in the onslaught of content, or will we reach more customers than ever before? There is definitely sound evidence on both sides. With so much information constantly entering the consumer…

More >

Mobile Visitors Lead to Desktop Sales

Many merchants still dismiss the importance of providing great mobile experiences for their e-commerce shoppers. This isn’t generally due to a lack of awareness that surfing the web from mobile devices is commonplace, but rather, a misinterpretation of analytics data. Many merchants will say that their traffic and/or conversion rates on mobile devices are relatively…

More >

3 Ways Your Mobile App Can Fit into Your Omnichannel Strategy

Over the past decade, mobile usage has skyrocketed. More people than ever are turning to their phones and tablets for their shopping or general internet needs before any other device. And year over year, mobile technology is only growing more functional and sophisticated, with no signs of letting up. According to a Gartner press release…

More >

Mobile World Congress 2017: Marketing Necessity as AI goes Mainstream

The Consumer Electronics Show (CES) in January 2017 saw a massive amount of hype around AI in speech control (Alexa, Cortana, Siri, and Assistant), and Mobile World Congress this week has proven to be the same. The opportunity for marketers will also be massive, but they will first have to harness AI themselves. Why? Marketing…

More >

5 Reasons You Need to Optimize Your Website for Mobile

If it hasn’t been explicitly clear thus far, there is a new king in the technology world, and its name is mobile. There are more consumers searching the web, answering emails, and interacting with brands from their smartphones than ever before. According to a Gartner press release issued the first quarter of 2016, “Global sales…

More >

The Shift Toward Mobile: How to Adjust Marketing Strategies

Last month’s benchmark report saw us take a closer look at verticals, this month we’re getting into channels and devices; a key theme of the Emarsys Evolution events we’re holding worldwide. Interactions with Brands is Changing It’s very clear that the way people interact with brands has fundamentally changed, in two ways: How they use…

More >

What to Look For in an SMS Marketing Provider

Today’s marketers are definitely not at risk of losing purpose. There is now more to achieve than ever before, with seemingly less time to do it. Marketers are under incredible pressure to deliver on concrete KPIs: increasing traffic, driving leads, maximizing conversions, and ultimately pulling in revenue. The expectations placed on marketers are higher than…

More >