Why Omnichannel Is Every Marketer’s Future

Omnichannel is the Future Why are you going through the trouble of building an omnichannel marketing strategy? While many marketers are making the push for omnichannel, the “why” behind it might elude some. But, the why is everything.  Companies with omnichannel marketing approaches: Retain 89% of their customers, compared to 33% for companies without omnichannel  Experience…

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How to Increase Mobile Sales for the 2017 Holiday Season

The 2017 Holidays spell “opportunity” for mobile-first brands that can drive engagement, retention, and sales with timely push notifications and personalized SMS offers. Introduction The holidays carry obvious opportunity for digital-driven, mobile-ready retail brands. If you’re anything like me, you (quite admittedly) rely on your mobile device to accomplish most of your daily tasks. When…

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INFOGRAPHIC: The Roadmap to Omnichannel Excellence

Perhaps you’ve been using email to encourage your customers to buy online and in-store. But have you found it virtually impossible to manage all the data that is created as a result? It would be great to be able to leverage that data to create united, personalized experiences across other channels, but the mere concept…

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3 Tips to Improve Your Cross-Device Marketing

A person searches for a product on a mobile device, then purchases said product on a desktop, or vice versa. Sound familiar? It should. Gone are the days where customers relied solely on a brick-and-mortar storefront for the entire customer journey. The internet ensures that today’s customers are constantly connected to brands all around the…

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The Essential Advantages of Data-Driven Marketing | Emarsys

Today’s marketers know that gut instinct and traditional approaches just won’t cut it anymore in the world of marketing. The stakes are too high and the consequences are too steep to put anything other than your very best effort behind campaign strategy and execution. For savvy marketers, this means leveraging data-backed insights and metrics to…

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Even More Ways Open Time Content (OTC) Can Work For Travel Marketers

Yes, it’s true, marketers in the travel industry have a tough job. Not only must they produce compelling and relevant content, they also have to make sure this content is extremely personalized and up-to-date. The travel world is notoriously time sensitive, and being even a minute or two late with a message can completely throw…

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5 Data-Driven Marketing Trends to Watch For

Today’s marketers are under an enormous amount of pressure. They are required to deliver on high expectations from executives and boards while providing exceptionally personalized content to consumer audiences. With so many places to focus, it can be hard to plan and strategize for future growth and success, but the latest data-driven trends are making…

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Infographic: How to Unite Online and Offline Customer Experiences

Today’s consumer has been enthralled by the ease of online shopping, causing a migration from the more traditional brick-and-mortar stores. However, by uniting this new online experience with the existing offline one, brands can reap the advantages of both. Combine all the channels offered to consumers into one cohesive strategy, referred to as omnichannel marketing….

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4 Ways a Predictive Recommendation Engine Will Benefit Your Business

For any cross-channel strategy to be successful, it must have the ability to effectively provide personalized product recommendations to customers each time they interact with a brand. Emarsys Predict is an analytical recommendation engine that uses machine learning algorithms to engage customers with the products most likely to resonate with them. From the website, to…

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