Find the Cure for Marketing Madness at Emarsys Events

The madness of March is upon us! In honor of all the events, basketball matchups, and marketing priorities underway, we’re renaming the season Marketing Madness because it’s kind of insane when you think of how many different channels through which the modern marketer can interact with customers. The part that can be so maddening for…

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Infographic: All Roads Lead to the Unified Customer Profile

Today’s marketers are on the hunt for a Holy Grail, an all-inclusive strategy that will enable them to completely understand their customers and what they want from a shopping experience. As technology brings marketers closer than ever before to delivering true 1:1 personalization, the actual grunt work of turning data into actionable insights can be…

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Verizon Is Out of the Email Business: How This Impacts Your Deliverability

Have you heard the news? Verizon is out of the email business. A few weeks ago the global communications and tech company announced that it will no longer manage 4.5 million of its customer email accounts. Those impacted have the option to migrate their accounts to AOL, which Verizon purchased in 2015. In the next…

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Emarsys Evolution Events Officially Kick Off Across the Globe!

Emarsys Evolution is a global event series that brings together marketers from a range of industries for a unique marketing education experience. The series made its debut earlier this year in Munich, but our first U.S. Emarsys Evolution was last week in Dallas, Texas. It was a great time, getting together with clients, retailers, and…

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Mobile World Congress 2017: Marketing Necessity as AI goes Mainstream

The Consumer Electronics Show (CES) in January 2017 saw a massive amount of hype around AI in speech control (Alexa, Cortana, Siri, and Assistant), and Mobile World Congress this week has proven to be the same. The opportunity for marketers will also be massive, but they will first have to harness AI themselves. Why? Marketing…

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Emarsys: Empowering Marketers at US Events

Fresh from a fantastic NYC experience at the WWD Beauty Digital Forum last week, I’m excited to see first-hand how Emarsys’ B2C Marketing Cloud is empowering marketers to achieve more than they ever thought possible. Making Marketing Beautiful The Emarsys B2C Marketing Cloud helps marketers understand who their customers are, when to interact with them,…

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Infographic: 5 Reasons You Need to See Emarsys at Mobile World Congress

Fear is a prime motivator in humans, and if you’re lagging behind your competitors in prioritizing mobile marketing, you should be afraid. Very afraid. Like it or not, this is a mobile-first world, and if you don’t already have a strategy, you’re just not afraid enough. Here are five colossal reasons why you have to…

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Super Social Bowl: 6 Takeaways from the Super Bowl’s Most Shared Ads

So, Super Bowl LI is over, and if you’re not still talking about the game, you’re probably thinking about the ads, especially the images and messages that have stayed with you. Even if your company didn’t advertise during the game (and with a 30-second spot going for nearly $5 million this year, only a few…

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So we’ve raised EUR 20M, what now?

Yes, we were recently in the news again thanks to another investment round, and got some pretty good coverage I’d say. The reactions came in from all directions – LinkedIn messages, SMS, calls and emails from friends, other companies looking to invest in us, and of course a lot of interest from clients and prospects….

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