September 2017 Benchmark: Preparing for Q4

Introduction  Each month, we like to provide you with some insights from our own customer data to help inform your marketing strategy.  In this report, we’ll look at some data that can help you plan your personalized Q4 campaigns — with an eye for keeping that revenue growing after the holidays are over. What the Data Says…

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August 2017 Benchmark: No Rest for e-Commerce — Holiday Marketing is Year-Round

Each month, we like to provide you with some insights from our own customer data to help inform your marketing strategy. This month, we’re taking a look at shopping trends surrounding holidays around the globe and highlighting why holiday marketing is becoming a full-time, year-round endeavor. It’s a commonly held misconception that marketing teams slow down…

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10 Top Takeaways: Forrester AI Readiness Study [New Research]

Not that long ago, artificial intelligence (AI) was viewed as promising technology but a solution that only tech companies could invest in and benefit from. Yet, today, we are quickly arriving at a major tipping point where companies who have been slow to explore AI will find it harder and harder to catch up to…

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Halfway to GDPR Application: What You Need to Know to Be in Compliance

The European Union’s General Data Protection Regulation [Regulation (EU) 2016/679, GDPR] has entered into force a year ago on 24 May 2016 and will become directly applicable one year from now on 25 May 2018. We are thus halfway through the two-year transition period, which makes this a good time to recap how the GDPR…

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World Tour: Emarsys Introduces San Francisco to the Evolution

The Evolution movement is growing, and our most recent Emarsys Evolution event at Galvanize San Francisco was a great success! Taking place all around the world, Emarsys Evolution events highlight one of our core themes: how the Emarsys full-service platform takes marketers to the next stage of scalable modern marketing, where the machines own the…

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Highlights from Magento Imagine 2017

Magento Imagine 2017 recently wrapped up in Las Vegas, and what an amazing event it was. Over 2,500 commerce experts from more than 45 countries gathered at the Wynn hotel to inspire, educate, and collaborate with fellow merchants, agencies, and technology providers – all while having a lot of fun. Magento Imagine Sessions Most attendees of…

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Find the Cure for Marketing Madness at Emarsys Events

The madness of March is upon us! In honor of all the events, basketball matchups, and marketing priorities underway, we’re renaming the season Marketing Madness because it’s kind of insane when you think of how many different channels through which the modern marketer can interact with customers. The part that can be so maddening for…

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Infographic: All Roads Lead to the Unified Customer Profile

Today’s marketers are on the hunt for a Holy Grail, an all-inclusive strategy that will enable them to completely understand their customers and what they want from a shopping experience. As technology brings marketers closer than ever before to delivering true 1:1 personalization, the actual grunt work of turning data into actionable insights can be…

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