The Intersection of Human & Machine: How AI is Empowering Marketers

There is an unprecedented amount of new, cutting-edge technology making it easier for marketers to perform, and more importantly, excel at their jobs. It’s important to remember, however, that all this new technology doesn’t mean we’re on the brink of humans vs. machines. Quite the contrary in fact. Marketers now lean on marketing technology to…

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Are Your Marketing Programs Money Pits?

As a marketing executive, your plate is not only full, it’s bursting with high-level operational tasks, planning, and senior leadership meetings. With multiple KPIs, OKRs, metrics, and measurements all judging the success and failure of you and your department, it is often tempting to throw budgeted dollars at seemingly innovative solutions that make big promises….

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Even More Ways Open Time Content (OTC) Can Work For Travel Marketers

Yes, it’s true, marketers in the travel industry have a tough job. Not only must they produce compelling and relevant content, they also have to make sure this content is extremely personalized and up-to-date. The travel world is notoriously time sensitive, and being even a minute or two late with a message can completely throw…

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5 Data-Driven Marketing Trends to Watch For

Today’s marketers are under an enormous amount of pressure. They are required to deliver on high expectations from executives and boards while providing exceptionally personalized content to consumer audiences. With so many places to focus, it can be hard to plan and strategize for future growth and success, but the latest data-driven trends are making…

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How Can Personalized Incentive Recommendations Help Modern Marketers?

Personalization is the modern-day marketer’s best friend. Artificial intelligence has already become a vital tool for the marketing strategies of many popular brands. Machine learning algorithms are taking on what were once tedious and time-consuming day-to-day tasks, allowing marketing teams the freedom to focus on more business-imperative thoughts and initiatives. While many uses for artificial…

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4 Ways a Predictive Recommendation Engine Will Benefit Your Business

For any cross-channel strategy to be successful, it must have the ability to effectively provide personalized product recommendations to customers each time they interact with a brand. Emarsys Predict is an analytical recommendation engine that uses machine learning algorithms to engage customers with the products most likely to resonate with them. From the website, to…

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Infographic: Personalizing the Travel Experience with Open Time Content

Travel is most fulfilling when everything conveniently goes according to plan, and after you’ve spent the money on flights and hotels, it’s reasonable to expect some assistance in keeping things convenient, like, say, from the travel company with whom you booked your trip. What if you wanted to check on a better hotel price while…

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Are You Going to Compete on Price, or Experience?

A colleague recently forwarded a fantastic article to me. It reignited a debate we frequently have with clients about campaign objectives: should they be geared towards driving experiences, or sales? The answer is almost always sales, as metrics regarding experience and engagement are a little fluffy, right? Campaigns that generate high opens, impressions, and clicks,…

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5 Ways Marketing Automation Helps You Run Your Business More Efficiently

Today’s marketers are under constant pressure to do more with less; to increase sales and productivity with fewer resources and much less time. Luckily, marketers also have marketing automation to support their efforts. This ever-advancing technology has the power to help increase leads, drive conversions, and ultimately generate more revenue. Furthermore, the most advanced marketing…

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What Is Open Time Content and Should Travel Marketers Take Advantage?

Is there any other industry as dependent on real-time communication as the travel industry? Flight itineraries, baggage claims, weather patterns, any can change at a moment’s notice and throw off an entire day of travel for hundreds of people. So, how do travel marketers ensure their content is relevant and up-to-date, while juggling all these…

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