Infographic: Personalizing the Travel Experience with Open Time Content

Travel is most fulfilling when everything conveniently goes according to plan, and after you’ve spent the money on flights and hotels, it’s reasonable to expect some assistance in keeping things convenient, like, say, from the travel company with whom you booked your trip. What if you wanted to check on a better hotel price while…

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Are You Going to Compete on Price, or Experience?

A colleague recently forwarded a fantastic article to me. It reignited a debate we frequently have with clients about campaign objectives: should they be geared towards driving experiences, or sales? The answer is almost always sales, as metrics regarding experience and engagement are a little fluffy, right? Campaigns that generate high opens, impressions, and clicks,…

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5 Ways Marketing Automation Helps You Run Your Business More Efficiently

Today’s marketers are under constant pressure to do more with less; to increase sales and productivity with fewer resources and much less time. Luckily, marketers also have marketing automation to support their efforts. This ever-advancing technology has the power to help increase leads, drive conversions, and ultimately generate more revenue. Furthermore, the most advanced marketing…

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What Is Open Time Content and Should Travel Marketers Take Advantage?

Is there any other industry as dependent on real-time communication as the travel industry? Flight itineraries, baggage claims, weather patterns, any can change at a moment’s notice and throw off an entire day of travel for hundreds of people. So, how do travel marketers ensure their content is relevant and up-to-date, while juggling all these…

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How to Get Rich Fast, with Push Notifications

Rich media push notifications allow marketers to add still or animated images and videos to push notifications. iOS versions 10 and above support these push notifications, which appear on locked screens, at the top of active screens, and in the notification center, depending on the user’s settings. iOS also allows up to four action buttons…

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Infographic: All Roads Lead to the Unified Customer Profile

Today’s marketers are on the hunt for a Holy Grail, an all-inclusive strategy that will enable them to completely understand their customers and what they want from a shopping experience. As technology brings marketers closer than ever before to delivering true 1:1 personalization, the actual grunt work of turning data into actionable insights can be…

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3 Ways to Build Customer Loyalty in Retail

For any large retailer, it can be a bittersweet trip down memory lane to recall the first group of customers that became loyal to your brand. As retailers grow and scale, it can be difficult to recapture that one-to-one intimacy you had with core customers early on, when the brand was just being introduced. Back…

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Infographic: Leveraging Customer Data for Personalized Interactions

2016 saw an abundance of breakthrough technology and new solutions designed to make marketers’ lives easier and more streamlined. Welcome to 2017. Make this the year that you adopt the best of this new marketing technology to achieve previously unimaginable goals – and also get a little relief from the growing pressure faced by so…

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Mobile World Congress 2017: Marketing Necessity as AI goes Mainstream

The Consumer Electronics Show (CES) in January 2017 saw a massive amount of hype around AI in speech control (Alexa, Cortana, Siri, and Assistant), and Mobile World Congress this week has proven to be the same. The opportunity for marketers will also be massive, but they will first have to harness AI themselves. Why? Marketing…

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What Is Personalized Marketing?

Personalized marketing (or one-to-one marketing) can be defined in a number of ways, but at the most basic level, it can be explained as follows: Personalized marketing is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology. The goal of personalized…

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