How Retailers Can Build Intimacy at Scale

Retail marketers and their customers seek the same thing: personal, engaging, meaningful interactions. As a marketer, you want to deliver them and consumers are growing to expect them. But are you actually delivering? By creating unified customer profiles, then using artificial intelligence marketing to personalize the customer journey, you can.    What do you crave?…

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The Perfect Advertising Campaign Starts with Personalization

The trick to breaking through with your advertising campaign today isn’t amazing creative, perfectly-placed media spots, or witty copy. All these should be augmented by one unifying element: personalization. Take a look at how personalization – driven by artificial intelligence –  manifests with tangible, concrete examples.  Traditional advertising campaigns have been built with a creative-first…

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Do I Need a New Marketing Platform? 5 Questions to Ask

Introduction: Maintain a Stern Focus on the Customer One of the biggest mistakes many e-commerce marketing teams make is not focusing on their customer. They might think that the customer is at the center of what they do, and even say so. But “customer centrism” is a general term. It implies a sort of vague affinity…

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Personalized Marketing Trends Every B2C Marketer Should Know

Modern marketers are no strangers to the constant stream of new, innovative channels and tools. In fact, these new technologies are entering the market at such a fast rate that marketers risk being overwhelmed and falling behind on the latest trends. Marketers aim for the best means of communication between themselves and the customer, and…

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What Is Predictive Marketing, and How Can You Use It?

Predictive marketing allows recommendation solutions to leverage machine-learning algorithms to deliver consumers highly researched, specifically targeted product recommendations, wherever they engage with a brand. In today’s ever-changing, fast-paced marketing environment, consumer trends and behaviors can change at a moment’s notice. It’s only fitting, therefore, that the next wave of marketing technology solutions focus not on…

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5 Ways to Implement a Successful Personalized Marketing Strategy

By now, smart B2C marketers have already (hopefully!) come to terms with the fact that personalized marketing is, in fact, the future of the industry. Consumers are too aware, and too in tune, to tolerate anything less than highly targeted, personalized content from brands. For marketers, this can sometimes pose a problem: how can you…

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How Does Email Personalization Help B2C Businesses Grow?

Today’s B2C marketers are under no illusions: personalized consumer experiences are now the norm. No matter the industry or channel, consumers expect customized, tailor-made content at every turn. Personalized marketing is no longer just a trend, and marketers are now faced with the challenge, and opportunity, to build strong, lasting relationships with individual consumers. Email…

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4 Real World Data-Driven Marketing Examples

Today’s digital marketers have seen a massive influx of new channels, tools, and platforms designed to help collect and analyze data on target customers. Data-driven marketing allows marketers to stay relevant in today’s highly competitive B2C world; by staying up-to-date on the latest trends and resources, they are able to build successful data-driven marketing strategies…

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How to Build the Best Data-Driven Marketing Strategy

Data-driven marketing is quickly being recognized as the future of how marketers perceive data. With the growth of big data, and the ever-increasing access marketers have to customer information, it’s no wonder that C-suite and marketing teams are falling in love with the way we see data. In fact, according to a survey by Insights…

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