Personalized Marketing Trends Every B2C Marketer Should Know

Modern marketers are no strangers to the constant stream of new, innovative channels and tools. In fact, these new technologies are entering the market at such a fast rate that marketers risk being overwhelmed and falling behind on the latest trends. Marketers aim for the best means of communication between themselves and the customer, and…

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What Is Predictive Marketing, and How Can You Use It?

Predictive marketing allows recommendation solutions to leverage machine-learning algorithms to deliver consumers highly researched, specifically targeted product recommendations, wherever they engage with a brand. In today’s ever-changing, fast-paced marketing environment, consumer trends and behaviors can change at a moment’s notice. It’s only fitting, therefore, that the next wave of marketing technology solutions focus not on…

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5 Ways to Implement a Successful Personalized Marketing Strategy

By now, smart B2C marketers have already (hopefully!) come to terms with the fact that personalized marketing is, in fact, the future of the industry. Consumers are too aware, and too in tune, to tolerate anything less than highly targeted, personalized content from brands. For marketers, this can sometimes pose a problem: how can you…

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How Does Email Personalization Help B2C Businesses Grow?

Today’s B2C marketers are under no illusions: personalized consumer experiences are now the norm. No matter the industry or channel, consumers expect customized, tailor-made content at every turn. Personalized marketing is no longer just a trend, and marketers are now faced with the challenge, and opportunity, to build strong, lasting relationships with individual consumers. Email…

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4 Real World Data-Driven Marketing Examples

Today’s digital marketers have seen a massive influx of new channels, tools, and platforms designed to help collect and analyze data on target customers. Data-driven marketing allows marketers to stay relevant in today’s highly competitive B2C world; by staying up-to-date on the latest trends and resources, they are able to build successful data-driven marketing strategies…

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How to Build the Best Data-Driven Marketing Strategy

Data-driven marketing is quickly being recognized as the future of how marketers perceive data. With the growth of big data, and the ever-increasing access marketers have to customer information, it’s no wonder that C-suite and marketing teams are falling in love with the way we see data. In fact, according to a survey by Insights…

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How to Deliver What Your Customers Want, Before They Know They Want It

Today’s consumers expect personalized content and experiences, and why wouldn’t they? Not only has technology increased everyone’s expectations to receive what they want, when and where they want it, but today’s brands are also requesting more and more personal information from consumers. It’s only fitting that consumers should expect to receive tailored content and customized,…

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The Intersection of Human & Machine: How AI is Empowering Marketers

There is an unprecedented amount of new, cutting-edge technology making it easier for marketers to perform, and more importantly, excel at their jobs. It’s important to remember, however, that all this new technology doesn’t mean we’re on the brink of humans vs. machines. Quite the contrary in fact. Marketers now lean on marketing technology to…

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