What Is Personalized Marketing?

Personalized marketing (or 1:1 marketing) can be defined in a number of ways, but at the most basic level, it can be explained as follows: Personalized marketing is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology. The goal of personalized…

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What’s the Secret to Retention Marketing Success?

For many marketing teams, retention marketing can come almost as an afterthought: “I’ve got to focus first on getting new customers. Then maybe I can think of ways to keep them coming back.” While this is incredibly common, data continue to prove that it isn’t the best approach for long-term success.    The brands that…

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How Does B2C Marketing Automation Improve Campaign Engagement?

Marketing automation, the solutions and tools that allow marketers to control and leverage campaign aspects across multiple platforms from one location, is the bread and butter of today’s savvy marketer. For B2C marketers, marketing automation can be the missing link between campaign success and failure. There are plenty of reasons for marketers to implement automation…

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4 B2C Marketing Trends You Can’t Ignore

Today’s marketing experts are constantly inundated with new channels, tools, and innovations. Staying with, if not ahead, of the curve in this constantly evolving industry is critical for brands that want to succeed in today’s competitive environment. B2C marketers face even more unique challenges, as they are prey to the whim of customer needs and…

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5 Essential Marketing Automation Campaigns for 2017

Marketing automation is no longer just a fancy buzzword – it’s a necessity. If you’re failing to turn marketing qualified leads into sales qualified leads, and too many of these unqualified leads are getting through to sales, it’s time to look at your marketing automation strategy. This is imperative for both B2B and B2C companies,…

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Boosting Incentive Strategies with AI Marketing to Maximize Revenue

We all know the feeling; we get an email from a brand we like, and all of a sudden there is 10% off. Sometimes we say “great, let’s check out what they offer”, or maybe we say “what the hell? Why did I pay full price for it last week”, or maybe we say “10%,…

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Take Advantage of Mobile Moments to Drive Revenue

Truly personalized 1-to-1 marketing has been touted for the last decade, but when rubber hits the road and marketers attempted to actually deliver on this promise, the experience often fell far short of the promise. That, however, was the past, and we now have the insights, automations and tools to truly personalize every customer’s experience….

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How is AI Becoming a Day-to-Day Reality for Marketers?

It’s not easy being a digital marketer. The results of the job challenges are reflected by the fact that the median length of a CMO’s tenure dropped sharply to 26.5 months, and, from personal experience, I can say that I have seen how digital marketers are changing jobs even faster. Pressure to generate results quickly…

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Why Should Marketers Use Artificial Intelligence?

Artificial intelligence marketing (AIM) may sound like something from a movie, but in reality, it’s a useful strategy that marketers can easily implement. AIM solutions introduce strategies designed to bridge the gap between data science and execution. Marketers can now easily sift through and analyze huge amounts of data in a relatively short timeframe, and…

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So we’ve raised EUR 20M, what now?

Yes, we were recently in the news again thanks to another investment round, and got some pretty good coverage I’d say. The reactions came in from all directions – LinkedIn messages, SMS, calls and emails from friends, other companies looking to invest in us, and of course a lot of interest from clients and prospects….

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