What is Multi-Channel Marketing?

Multi-channel marketing can be defined in a number of ways, but at the most basic level it breaks down as follows: Multi-channel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers. A channel might be email, a print ad, a retail location, a…

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4 Examples of Artificial Intelligence in Marketing

Artificial Intelligence marketing is the new trend taking the marketing world by storm, but many marketers are still in the dark around how AI strategies can be leveraged in everyday marketing campaigns. Here are 4 tried-and-true examples of AI marketing: 1. Preemptive Marketing With AI, marketers can sift through large amounts of data to determine…

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6 Digital Marketing Trends for 2017

Marketing and associated trends are constantly changing, and marketers are tasked with understanding and meeting these changes head on. As 2016 came to a close, digital marketing teams were hard at work implementing new B2C marketing trends, technologies, and strategies into their 2017 plans.   Here are 6 digital marketing trends to watch for in…

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Top 5 Social Media Predictions for 2017

Social media technology is evolving faster than ever. There are more and more platforms available, and their usage is expanding into new, uncharted territories. It seems as though marketers just get the hang of using one platform, or its features, before they change yet again. Looking back at some of the more recent developments, as…

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4 B2C Marketing Trends You Can’t Ignore

Today’s marketing experts are constantly inundated with new channels, tools, and innovations. Staying with, if not ahead, of the curve in this constantly evolving industry is critical for brands that want to succeed in today’s competitive environment. B2C marketers face even more unique challenges, as they are prey to the whim of customer needs and…

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What Were the Biggest Social Media Trends of 2016?

As 2016 closes out, marketers across the globe are looking forward to their 2017 planning. Part of that planning should involve taking a look back to 2016: what worked, what didn’t, and where to pivot going into the new year. Social media should be no different, reviewing the most successful trends for 2016, and how…

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3 Tips for Defining and Measuring Digital Marketing Goals

Year after year, digital marketing becomes more intricate in its complexity. Not only are there increasing numbers of channels for customers, but more sophisticated data tools exist for digital marketers to utilize. For example, by collecting multi-channel data and creating a unified customer profile, brands can now better target individuals to create personalized experiences for…

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How is AI Becoming a Day-to-Day Reality for Marketers?

It’s not easy being a digital marketer. The results of the job challenges are reflected by the fact that the median length of a CMO’s tenure dropped sharply to 26.5 months, and, from personal experience, I can say that I have seen how digital marketers are changing jobs even faster. Pressure to generate results quickly…

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What’s the Relationship Between Big Data & Multi-Channel Marketing?

Big data, or the large amounts of information that inundate a business every day, can be one of the most valuable resources a brand can possess. Marketers can use it to uncover valuable customer data, including patterns, trends, and associations relating to human behavior and interactions. As one would expect, with that level of intelligence…

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How Should Marketers Plan for Singles Day 2016?

It’s that time of year again, can you hear it? Can you feel the excitement? Singles Day has reached new heights over the last few years, and in 2015 cemented its place as a genuine Sales Holiday, alongside Black Friday and Christmas (that’s right people, remember Christmas?). Considering a year has passed, what did we…

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