5 Examples of Successful B2C Marketing That Will Make Your Head Spin

For any savvy B2C marketer, it’s crucial to meet consumers at the most appropriate time, with a perfectly tailored message to ensure conversion and retention. But, in today’s world, consumers have more outlets fighting for their attention than ever before. This excessive ‘noise’ means that brands must go above and beyond to engage, convert, and…

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3 Big Tech Trends to Watch For in 2017

Technology is now so engrained in daily life that there are very few situations in which consumers are not engaging with technology in some way. New trends and emerging breakthroughs in technology are redefining consumer shopping experiences in-store and online. For marketers, this presents both opportunities and challenges for 2017. On one hand, an abundance…

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Find the Cure for Marketing Madness at Emarsys Events

The madness of March is upon us! In honor of all the events, basketball matchups, and marketing priorities underway, we’re renaming the season Marketing Madness because it’s kind of insane when you think of how many different channels through which the modern marketer can interact with customers. The part that can be so maddening for…

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Why Is Cross-Channel Marketing Imperative for Today’s Marketers?

Today’s consumer is everywhere at once, hyper-connected and hyper-involved. For marketers, this can pose either a challenge or an opportunity; will our message get lost in the onslaught of content, or will we reach more customers than ever before? There is definitely sound evidence on both sides. With so much information constantly entering the consumer…

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What to Look for in an Omnichannel Marketing Platform

As a marketer, you’re always looking for a way to broadcast messages across multiple channels. But the problem with multi-channel is that you have to set up every channel in isolation.  Each may then be assigned to different departments within your organization, and individual channels may have their own appearance, tone, or goals. The result…

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What Growth Hackers Need to Know About Omnichannel Marketing

Today’s brands are a different breed than those of just a decade ago. The rise of the internet, real-time social media, and an entire generation’s unparalleled addiction to smartphones are all catalysts for this new wave of emerging businesses. Successful digital companies now not only sell a product, they also make it easy for their…

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4 B2C Marketing Strategies to Help You Build Your Brand

In today’s market, customers are constantly bombarded with brands vying for their attention. It seems like everywhere they turn, another retail brand is working to gain their attention, dollars, and loyalty. To break through this congested marketplace, an organization’s brand must resonate with customers on a personal level. Whether it becomes a trusted source of…

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Super Social Bowl: 6 Takeaways from the Super Bowl’s Most Shared Ads

So, Super Bowl LI is over, and if you’re not still talking about the game, you’re probably thinking about the ads, especially the images and messages that have stayed with you. Even if your company didn’t advertise during the game (and with a 30-second spot going for nearly $5 million this year, only a few…

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Why Does Multi-Channel Marketing Matter?

In today’s increasingly mobile economy, consumers interact with brands across a variety of platforms and channels. In order to be continuously engaged and connected to consumers, brands must expand their marketing reach across all of these different platforms. This is called multi-channel marketing, a strategic term that refers to a brand’s ability to reach customers…

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