INFOGRAPHIC: The Roadmap to Omnichannel Excellence

Perhaps you’ve been using email to encourage your customers to buy online and in-store. But have you found it virtually impossible to manage all the data that is created as a result? It would be great to be able to leverage that data to create united, personalized experiences across other channels, but the mere concept…

More >

The Essential Advantages of Data-Driven Marketing | Emarsys

Today’s marketers know that gut instinct and traditional approaches just won’t cut it anymore in the world of marketing. The stakes are too high and the consequences are too steep to put anything other than your very best effort behind campaign strategy and execution. For savvy marketers, this means leveraging data-backed insights and metrics to…

More >

Infographic: How to Unite Online and Offline Customer Experiences

Today’s consumer has been enthralled by the ease of online shopping, causing a migration from the more traditional brick-and-mortar stores. However, by uniting this new online experience with the existing offline one, brands can reap the advantages of both. Combine all the channels offered to consumers into one cohesive strategy, referred to as omnichannel marketing….

More >

5 Examples of Successful B2C Marketing That Will Make Your Head Spin

For any savvy B2C marketer, it’s crucial to meet consumers at the most appropriate time, with a perfectly tailored message to ensure conversion and retention. But, in today’s world, consumers have more outlets fighting for their attention than ever before. This excessive ‘noise’ means that brands must go above and beyond to engage, convert, and…

More >

3 Big Tech Trends to Watch For in 2017

Technology is now so engrained in daily life that there are very few situations in which consumers are not engaging with technology in some way. New trends and emerging breakthroughs in technology are redefining consumer shopping experiences in-store and online. For marketers, this presents both opportunities and challenges for 2017. On one hand, an abundance…

More >

Find the Cure for Marketing Madness at Emarsys Events

The madness of March is upon us! In honor of all the events, basketball matchups, and marketing priorities underway, we’re renaming the season Marketing Madness because it’s kind of insane when you think of how many different channels through which the modern marketer can interact with customers. The part that can be so maddening for…

More >

Why Is Cross-Channel Marketing Imperative for Today’s Marketers?

Today’s consumer is everywhere at once, hyper-connected and hyper-involved. For marketers, this can pose either a challenge or an opportunity; will our message get lost in the onslaught of content, or will we reach more customers than ever before? There is definitely sound evidence on both sides. With so much information constantly entering the consumer…

More >

What to Look for in an Omnichannel Marketing Platform

As a marketer, you’re always looking for a way to broadcast messages across multiple channels. But the problem with multi-channel is that you have to set up every channel in isolation.  Each may then be assigned to different departments within your organization, and individual channels may have their own appearance, tone, or goals. The result…

More >

What Growth Hackers Need to Know About Omnichannel Marketing

Today’s brands are a different breed than those of just a decade ago. The rise of the internet, real-time social media, and an entire generation’s unparalleled addiction to smartphones are all catalysts for this new wave of emerging businesses. Successful digital companies now not only sell a product, they also make it easy for their…

More >