The Evolution movement is growing, and our most recent Emarsys Evolution event at Galvanize San Francisco was a great success!
Taking place all around the world, Emarsys Evolution events highlight one of our core themes: how the Emarsys full-service platform takes marketers to the next stage of scalable modern marketing, where the machines own the tactical work and the marketer owns the strategy.
During the sessions, our CMO, Allen Nance, spoke about the different challenges and opportunities marketers will face in the next five years. He gave an in-depth look on everything from emerging channels and personalization techniques, to how new technology like artificial intelligence is revolutionizing the way marketers do their jobs, allowing them to focus on marketing strategy over tactics.
After providing valuable tips on how marketers should scale and future-proof their campaign strategies, Allen delved into a use case” scenario to illustrate where AI applies to marketing, and how it impacts the marketer. In the final session, he led a workshop on marketing maturity where attendees assessed their company’s marketing efforts to see where they stand in terms of sophistication, advanced strategy, and tactics.
A huge thank you to all who attended! We’re looking forward to our next Evolution event at Galvanize in New York! Stay tuned for more dates and details.
Events on the Horizon
MAU Vegas 2017
May 3-4, 2017
Venue: Hard Rock Hotel & Casino, Las Vegas
Speaker: David Galante, VP Mobile Products at Emarsys
Theme: The Fast Track to Mobile Marketing Excellence
Event Summary: Mobile Apps Unlocked is Grow.co’s flagship mobile summit, a two-day acquisition and retention retreat that brings together a powerhouse group of professionals who not only have deep experience in mobile growth and retention, but share compelling, actionable content both on stage and off.
Audience: MAU Vegas brings together the most comprehensive group of high-growth and at-scale brands. See the list of attending companies here.
Register here for MAU Vegas 2017.
Gartner Digital Marketing Conference 2017
May 10-12, 2017
Venue: San Diego Marriott Marquis & Marina
Speaker: Allen Nance, CMO at Emarsys, and Guido Campello, CEO and Creative Director at Cosabella
Theme: The Empowered Marketer
Event Summary: The Gartner Digital Marketing Conference provides the insights senior marketing leaders need to deliver results in a fast-paced environment. Cut through the hype and get unbiased, actionable advice on the trends, tools, technologies, and techniques you need to master your craft. Click here to see how the conference addresses some of the biggest challenges marketers face today.
Audience: Gartner Digital Marketing Conference is designed for leaders in marketing, marketing analytics, customer experience and commerce, and multi-channel marketing.
Register here for Gartner Digital Marketing Conference 2017.
For additional information on any of our other events, please visit our global events page! We look forward to meeting you!