With year-over-year growth of 5% in 2016, the travel industry has a huge opportunity to capitalize on the increase in “experience spending” among travelers.
|Y-O-Y growth in #travel is approximately 5% — capitalize on the new age of travel [Infographic] ✈️ CLICK TO TWEET|
With 70% of millennials opting to spend money on memorable experiences rather than tangible items, and 43% of business travelers expanding their trips to include time for leisure, the opportunity to win new, loyal customers is great.
But with new opportunities come new expectations. Customers continue to expect a more personalized experience from all marketers, and the travel industry is no exception. This infographic elaborates on how to take control of and personalize the entire travel journey.
If you can find a way to harness the increasing amounts of customer data available, you can use it to show your customers that you understand their intentions, interests, and expectations for travel.
This insight – and, more importantly, what you do with it – can transform your customers’ travel experiences from what they’ve come to expect as the status quo to a pleasantly surprising and extraordinary memory.
► Get 4 Opportunities for Marketers to Revolutionize the Travel Experience to learn actionable tactics you can implement now to challenge the status quo in your travel marketing strategy.