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The New Age of Travel: Challenging the Status Quo [Infographic]

Lindsay Tjepkema
Lindsay Tjepkema , Global Head of Content , Emarsys

With year-over-year growth of 5% in 2016, the travel industry has a huge opportunity to capitalize on the increase in “experience spending” among travelers.

Y-O-Y growth in #travel is approximately 5% — capitalize on the new age of travel [Infographic] ✈️   CLICK TO TWEET

With 70% of millennials opting to spend money on memorable experiences rather than tangible items, and 43% of business travelers expanding their trips to include time for leisure, the opportunity to win new, loyal customers is great.

But with new opportunities come new expectations. Customers continue to expect a more personalized experience from all marketers, and the travel industry is no exception. This infographic elaborates on how to take control of and personalize the entire travel journey.

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If you can find a way to harness the increasing amounts of customer data available, you can use it to show your customers that you understand their intentions, interests, and expectations for travel.

This insight – and, more importantly, what you do with it – can transform your customers’ travel experiences from what they’ve come to expect as the status quo to a pleasantly surprising and extraordinary memory.

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