Driving Revenue and Conversions with Personalization


increase in revenue from automated campaigns.


increase in conversion rate for automated campaigns.


increase in conversion rate for incentive recommendations.

Increasing Revenue with AI-Driven Insights

Babadu is one of Russia’s top ten online retailers of goods for children and families. With over 800,000 contacts in their database, Babadu needed a solution that could advance its email strategies and create more personalized and meaningful interactions with customers. Out of the potential partners in the email arena, Emarsys was the only one that offered Babadu a unique and complete way to automate email campaigns. By implementing the Emarsys Predict tool, Babadu increased revenue from triggered campaigns by 60% and conversion rates went up by 7%.

Download the full success story below.


Increased Efficiency through Automation

With the adoption of the Emarsys platform, Babadu’s marketing staff spends more time developing ideas for new campaigns, strategies, and other innovative ways to interact with customers and cater to their needs. Now when Babadu’s marketers want to create a targeted marketing campaing, it doesn’t take days to plan and prepare. By providing faster and more efficient campaign execution, the Emarsys platform has also given back critical time to these marketers so they can work more strategically.

From the moment implementation began, Babadu saw how Emarsys was going to propel their business forward.

Improved Campaign Performance and Efficiency

When searching for potential email partners, Babadu found that Emarsys was the only one that offered a unique and complete way to automate email campaigns. The interface was intuitive and easy to understand. More importantly, though, the Emarsys email solution lifted the burden of all the manual campaign work from the marketers, leaving them with more time for strategic and creative tasks.

Learn more about email automation.

Using Data Insights to Build Personalization

Using Smart Insight, Babadu could finally create extremely relevant segments, and while one of their overall goals was to increase revenue, Babadu was intently focused on predicting and offering their customers what they wanted in the moment by providing personalized content.

Learn more about Smart Insight.

AI Recommendations Deliver Cost Savings

One of the Emarsys tools that Babadu found most useful was Incentive Recommendations. The e-tailer applied this easy-to-use tool to do all the deciding about the discount amount a customer should receive. Previously, Babadu had always offered the maximum discount to the entire database, but now they could more precisely target customers with a discount relevant to that individual customer.

Learn more about Incentive Recommendation.  

“I really enjoy seeing the results of my work, even if they are negative, because that drives me to look for new solutions, and that’s where Emarsys helped us most. So of course, I would recommend Emarsys! My ex-colleague switched to a different company, and she is really suffering without Emarsys!”

Irina Gorbunova, Marketing Manager, Babadu


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