Better Customer Experiences Lead to 60% Revenue Growth
increase year over year in revenue from email.
email database growth.
increase in click-through rate since launching Emarsys.
Translating Data into Insights
Cosabella was struggling to make its technology work, losing valuable time to email marketing campaigns that failed to perform. It needed a way to translate customer data into insights that could be shared across the company and transformed into results. Find out how Emarsys revolutionized the way Cosabella does marketing.
Returning to Strategy and Creative
Using Emarsys’ intuitive recommendation and personalization engine, Cosabella was able to respond faster to opportunities to provide exceptional customer experiences. Their team’s marketing focus became more about creating an effective strategy and exceptional content and less about segmenting and making sense of data.
Key features that enabled Cosabella to win with the Emarsys marketing platform:
Impact Charts allowed Cosabella to easily see defecting buyers and highly engaged customers, so they could easily prioritize monthly tasks and goals among their sales reps.
Enhanced Email Strategies
With the help of Emarsys, Cosabella was able to foster their in-house talent to execute more creative and strategic email strategies.
Emarsys provided detailed trainings to help map goals and processes required for success. As a result, Cosabella found the implementation of the marketing platform staggeringly easy.
“We’re at the start of what Emarsys is doing for Cosabella. I think the first thing it did isn’t even what it’s intended to do: It opened up the mind of the company.”
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