With limited resources, Evolution Slimming didn’t have the capacity to manually sift through all their data and address the issue.
The marketing team couldn’t tell if they were targeting the right customers with the best discounts, needlessly undercutting their margins. Using “blanket offers” was a safe and easy approach, but it clashed with Evolution Slimming’s highly customer-focused approach, potentially impacting profits and customer loyalty.
Without impacting the marketing team’s ability to perform core tasks, Evolution Slimming needed the ability to personalize discounts unique to each customer. They knew that failing to tailor discounts to individuals would be detrimental to their win-back strategies.