Increased Personalization Leads to Improved Customer Engagement

Increased open rates.

Increased click-through rates.

Increased revenue.

AI-driven Product Recommendations with Emarsys

With over 20,000 products available on their online party store, Party Delights needed an easy way to create relevant product recommendations for their customers than anyone on their team could implement. Using the AI-driven Emarsys marketing platform, they could easily launch data-driven marketing campaigns and saw an increase in customer engagement that ultimately led to a jump in revenue.

Driving Customer Loyalty Through Personalization

Since implementing more targeted personalization, Party Delights noticed that customers were spending more time on the website, opening more emails on mobile devices, adding more products to their cart, and leaving positive feedback, which has contributed to their customer loyalty soaring. As a result, they plan to implement Emarsys Smart Insight to add a greater level of customer intelligence to their solution.

Download the full success story below.

With the perfect blend of technology and strategic guidance, Emarsys enabled PartyDelights to launch:

Smart Product Recommendations

Using Predictive Product Recommendations, Party Delights relies on AI-driven data science to create more effective and relevant email campaigns in far less time. Implementing Emarsys meant their team could focus more on the strategy, content, and creative of their marketing plans instead of data segmentation.

Learn more about product recommendations.

Predictive Cross-Channel Marketing

Using the Emarsys AI-driven platform, Party Delights created an abandoned cart email campaign in the Automation Center that triggers highly personalized emails to each customer to keep them engaged.

Learn more about automated marketing.

Real-time Analytics

Segmentation and personalization can be done within one intuitive platform, without the need for any HTML knowledge. Now, the team has real-time data to understand which products are generating the most revenue.

Learn more about reporting and insights.

“The level of segmentation and tools available to us on the previous
systems we used were nowhere near as extensive, we’d still be
targeting the wrong people with the wrong types of emails. We’ve
found that relevance has been key for us; Emarsys has helped us segment down, even if it involves sending fewer emails to fewer people, we’re still getting better response rates, better open rates, better click-through rates and ultimately, more revenue.”

Ben Thomas, Digital Manager, Party Delights


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Replacements, Ltd.

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