Improved Customer Experience Through Increased Personalization
ROI within weeks of implementation.
in abandoned cart revenue in first 4 months.
in browse abandonment revenue in first 3 months.
1-to-1 Personalization at Scale with Emarsys
With a business model built on replacing broken or damaged items, taking care of customers is the foundation of Replacements’ success. They needed a way to combine their superior in-store experience and outstanding phone service with their evolving e-commerce strategy. Learn how they transformed their online marketing strategy with the help of Emarsys.
Improved Engagement through Email and Web Browsing
Partnering with Emarsys allowed Replacements to significantly improve their personalized interactions with customers through email and web browsing, as well as increasing revenue with abandoned cart and browse abandonment campaigns.
With the perfect blend of technology and strategic guidance, Emarsys enabled Replacements to launch:
Strategic Email Optimization
Using Smart Insight, Replacements relies on AI-driven data science to create more effective email campaigns in far less time. These campaigns enabled them to achieve a 16% average open rate among highly engaged customers, with further segmentation helping them realize a 20% open rate among their more qualified segments.
Successful Abandon Cart Campaigns
Replacements used Web Extend to track all visitor behavior on their website, and among other things, they found a huge opportunity in cart abandonment reminders, generating more than $10,000 from their first campaign and a total of more than $101,000 in additional revenue within the first four months.
Personalized Web Experience
Collecting additional customer data allowed Replacements to improve their personalized customer service for their website visitors. In particular, they saw an increase in incremental revenue upon implementing a browse abandonment campaign, which generated more than $26,000 in the first three months.
“Emarsys gave us a more systematic and efficient way to segment and send out more one-to-one messaging. It’s a fairly easy integration, and we are actually seeing how it has created a positive return on our investment in the partnership and the cost of the tools that Emarsys has provided us.”
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