Improved Customer Experience Through Increased Personalization

100%

ROI within weeks of implementation.

$101,000

in abandoned cart revenue in first 4 months.

$26,000

in browse abandonment revenue in first 3 months.

1-to-1 Personalization at Scale with Emarsys

With a business model built on replacing broken or damaged items, taking care of customers is the foundation of Replacements’ success. Their marketing team needed a way to combine their superior in-store experience and outstanding phone service with their evolving e-commerce strategy. Learn how they transformed their online marketing strategy with the help of Emarsys.

 

 

Improved Engagement through Email and Web Browsing

Partnering with Emarsys allowed Replacements to significantly improve their personalized interactions with customers through email and web browsing, as well as increasing revenue with abandoned cart and browse abandonment campaigns.

Download the full success story below.

With the perfect blend of technology and strategic guidance, Emarsys enabled Replacements to launch:

Strategic Email Optimization

Using Smart Insight, Replacements relies on AI-driven data science to create more effective email campaigns in far less time. These campaigns enabled it to achieve a 16% average open rate among highly engaged customers, with further segmentation helping their team realize a 20% open rate among their more qualified segments.

Learn more about data-driven marketing. 

Successful Abandon Cart Campaigns

Replacements used Web Extend to track all visitor behavior on its website, and among other things, found a huge opportunity in cart abandonment reminders, generating more than $10,000 from its first campaign and a total of more than $101,000 in additional revenue within the first four months.

Learn more about using marketing automation. 

Personalized Web Experience

Collecting additional customer data allowed Replacements to improve its personalized customer service for their website visitors. In particular, it saw an increase in incremental revenue upon implementing a browse abandonment campaign, which generated more than $26,000 in the first three months.

Learn more about website personalization. 

“Emarsys gave us a more systematic and efficient way to segment and send out more one-to-one messaging. It’s a fairly easy integration, and we are actually seeing how it has created a positive return on our investment in the partnership and the cost of the tools that Emarsys has provided us.”

Linh Calhoun, Chief Marketing Officer, Replacements, Ltd.
Runtastic

Runtastic

Learn how Runtastic provides fully personalized fitness plans at scale to each of its 115 million app users with Emarsys.

Find out More
Cosabella

Cosabella

Learn how Cosabella saw a 100% increase in click-through rate and 60% in revenue growth using Emarsys' intuitive recommendation and personalization engine.

Find out More
BrandAlley

BrandAlley

Learn how BrandAlley used Emarsys to deploy sophisticated segmentation and data-driven execution that led to a 50% increase in engagement with inactive customers.

Find out More
posterXXL

posterXXL

Learn how posterXXL used Open Time Content to increase engagement among its customers through the Emarsys marketing platform.

Find out More