The Emarsys B2C Marketing cloud provided the ideal solution to improve Sheridyn Swim’s ability to drive conversions from their ad campaigns, by enabling:
Precision Identity Targeting
With CRM Ads, Sheridyn Swim categorized contacts and started tailoring highly relevant material, driven by their engagement history data, to provide truly personalized customer journeys.
Lead Conversion Tracking
Unlocking the power of their CRM database enabled Sheridyn Swim to identify aspects of their most valuable customers, and then create smart lookalike audiences that could be targeted with data-driven ad campaigns.
Intelligent Retention Automation
More powerful automation programs enabled Sheridyn Swim to increase ad relevance for existing customers throughout the purchasing lifecycle, helping to encourage repeat conversions while preventing churn.