Live Email Content

Marketers in the travel industry have to juggle producing not only relevant content, but content that is extremely time-sensitive and actionable to the end customer. In this white paper, we’ll take a look how Open Time Content (OTC) can help your travel brand stand out by exploring: Overcoming the limitations of traditional emails, such as...

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Are You Prepared for a Mobile-First World?

Over the last decade, people have come to use their mobile devices over all other devices to browse and shop on websites. Is your brand prepared for this new mobile-first world? If you’re an e-commerce business, this might be the most important question to answer early in 2017. Why? Because every day you don’t compete...

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Personalize Your Incentive Strategy

The artificial intelligence revolution is upon us. Advanced machine learning algorithms are being built into AI marketing solutions so Marketers can foster a more personalized incentive strategy at scale. Learn how to deliver the best discount for each individual based on shopping history, buying behavior, browsing, and past engagement.  In this whitepaper, we’ll cover: •...

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The Bridge Between Data and Personalization

Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. Each data point provides an opportunity to gain greater understanding of potential customers and develop personalized marketing strategies to win them over. While there...

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Omnichannel Marketing Automation

Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey? To create a truly holistic omnichannel strategy, marketers should follow the examples of brands that have already experienced omnichannel successes....

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Retention Marketing is All About the Customer

Retention marketing is all about people. Adopting this new customer-based advertising approach allows marketers to keep up with the evolving digital landscape. By using the right blend of data and technology, marketers can acquire, convert, grow, retain, and win back customers in one seamless omnichannel strategy. This guide highlights: The Customer Data Landscape. Available Marketing...

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5 E-Commerce Marketing Predictions for the Next 5 Years

The very nature of marketing dictates that it is always changing and evolving to stay relevant to consumer wants and needs. Marketers and retailers alike have learned that if they don’t adapt to the changing times, they risk losing valuable clients and customers. To stay ahead of the curve in the coming years, marketers must...

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Adapting to the pace of omnichannel commerce

For SMBs, the establishment of a strong digital presence begins with email and the website, but sets the stage for so much more. The SMBs of today are in an interesting position – despite their size, they can still benefit from similar marketing strategies and technologies being deployed and used by larger organizations. Through omnichannel digital strategies, companies such as Amazon continue to raise the bar...

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Digital Requires an OmniChannel Retail Strategy

To be successful in today’s ever-changing retail environment, businesses need to adapt. Retailers must keep consumers engaged across proliferating channels, or lose them. Digitally transformed channels are growing in number and complexity, and at the same time consumer expectations are increasing. The paradox of “intimacy at scale” creates new requirements for retail marketing and enabling...

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Emarsys cited as a Strong Performer in Cross-Channel Campaign Management

The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated the top 15 cross-channel campaign management providers and how they stack up. In this report, you will: See why CCCM is shedding its direct marketing lineage Learn why B2C marketing pros rely on CCCM to drive customer interactions Gain an understanding of the leading solutions that...

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