Adapting to the pace of omnichannel commerce
For SMBs, the establishment of a strong digital presence begins with email and the website, but sets the stage for so much more.
The SMBs of today are in an interesting position – despite their size, they can still benefit from similar marketing strategies and technologies being deployed and used by larger organizations.
Through omnichannel digital strategies, companies such as Amazon continue to raise the bar around convenience, customer retention, and fulfilment. SMBs have not only recognized this, but in 2016, they are seeking to further adapt the way they operate to suit the omnichannel paradigm.