For SMBs, the establishment of a strong digital presence begins with email and the website, but sets the stage for so much more.
The SMBs oftodayare in aninterestingposition – despitetheirsize, theycan still benefitfrom similarmarketingstrategiesandtechnologies being deployed andusedby larger organizations.Through omnichannel digital strategies, companies such as Amazon continue to raise the bar around convenience, customer retention, and fulfilment. SMBs have not onlyrecognizedthis, but in 2016, theyareseekingtofurtheradaptthewaythey operatetosuittheomnichannelparadigm.
In conjunctionwithEmarsys, WBR Digitaltake a deeper lookintohow SMBs areadaptingtothepace ofomnichannelcommerce.
This report by WBR Digital explores the channels and strategies deployed by SMBs to raise their game when the bigger players do the same.