Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype

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This report, researched and written by eMarketer, explains the current state of the market for AI, the forces that are driving the market forward and best practices for marketers interested in putting AI to work.

Key Findings:

  • Investment in AI is high, but large-scale adoption is slow.
  • Pre-packaged API's & open-sourced software is helping adoption.
  • AI technologies are starting to show real promise, though there is much hype and confusion in the marketplace.
  • Agencies & consultants are beefing up their technical knowledge & resource to keep up with the market.
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