The Bridge Between Data and Personalization
Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. Each data point provides an opportunity to gain greater understanding of potential customers and develop personalized marketing strategies to win them over.
While there is an abundance of information available to marketers, there’s often just not enough time to make proper use of it. In this whitepaper, we look at the many challenges and opportunities that marketers are presented with when it comes to artificial intelligence.
Here’s what we’ll cover:
- Bridging the Marketing Gap with Artificial Intelligence: Marketers face challenges when it comes to finding the time, resources, and expertise required to organize and analyze high volumes of data and then apply the results to optimize marketing efforts. As a result, they remain unable to reach the level of personalization consumers are growing to expect.
- Revolutionizing the Marketer’s Role: Today’s marketers are overworked, and facing incredible pressure to both deliver exceptional customer experiences, and drive revenue. Professionals who pursued careers in marketing to create and strategize are now spending their days battling with complex technology, statistical analytics, and fighting to show how they are driving return on marketing investment.
- AI-Driven Product Recommendations: Artificial intelligence solutions are being built to take over most of the tedious and time-consuming tasks that marketers struggle with on a regular basis. Personalized product recommendations are a good real-world example of how AI benefits marketers.
- AI-Powered Incentive Recommendations: Incentives are notoriously challenging for marketers. While they can be effective at enticing disengaged shoppers to buy, or increasing sales among even the most frequent buyers, it is incredibly difficult to know which incentives to present to each contact.
Artificial intelligence is not scary, and it doesn’t have to be complicated. Download the full whitepaper to learn how artificial intelligence marketing helps scale the collection, analysis, and application of data.