True Marketing Automation is Predicting a Customer’s Next Move, Not Reacting to a ‘Moment’.
Data has become the most important tool to keep customers engaged. Customers are interacting with your brand 24/7 across a myriad of channels and devices. All these interactions and points of engagement are providing a foundation for real customer intelligence strategies. Using that data properly is the key to increasing long-term customer value. It’s time to break away from trusting “expert opinions” on shopper behavior and start trusting the machines. By building a unified profile of your customers behavior across all channels you can create truly personalized shopping experiences. Engage your customers on their terms, rather than forcing them into a ‘funnel’.
