Emarsys Announces New AI Marketing Research and Final Keynote Speakers at Revolution Event

Lindsay Tjepkema
Lindsay Tjepkema , Marketing Director, Americas , Emarsys

New Research from eMarketer and new speakers, such as footballing legend and tech investors, Jens Lehman, strengthen event focusing on Revolutionizing the Marketer’s Role

 

Berlin, GERMANY October 17, 2017Emarsys, the largest independent marketing platform company in the world, announces final keynote speakers and new AI Marketing research for its Revolution event at which it will be hosting 500 of the world’s leading brands and marketing leadership in Berlin from 23rd – 24th October. The final speaker line-up includes industry luminaries and celebrity tech investors, such as footballing legend, Jens Lehman; Forrester Wave report author, Rusty Warner; AI evangelist and CEO of Blue Yonder, Professor Michael Feindt; and Founder of OMR.com, Philipp Westermeyer.

Other speakers include senior marketing leaders from Emarsys clients, such as Runtastic, mymuesli.com, BrandAlley and PosterXXL, as well as executives from Emarsys and platinum events sponsors Magento, Return Path, Kickdynamic and Phrasee.

Revolution will also be one of the first events to delve deeper into new and recent AI marketing research1 conducted by eMarketer and Forrester, as the event itself looks more closely at how marketers can embrace AI and futureproof their brands. The new eMarketer report, entitled ‘Artificial Intelligence for Marketers 2017: Finding Value Beyond the Hype’ and authored by AI expert, Victoria Petrock will be provided to attendees free of charge and to others on request. In addition, keynote speaker Rusty Warner will go into more detail of Forrester’s recent AI Readiness study, conducted on behalf of Emarsys, entitled Building Trust and Confidence: AI Marketing Readiness in Retail & E-Commerce, which can be downloaded here.

About Emarsys Revolution

Keeping up with the accelerating evolution of the digital marketing world is harder and harder, as traditional methods just don’t cut it anymore. Emarsys Revolution aims to help marketers and brand leaders to understand the status quo, giving them insight into what the shift in the marketing landscape means for their brands, and helping them to identify opportunities to stay ahead of the pack by embracing the next generation of smart tools.

  • The Landscape – putting the evolution of the marketer’s role under the microscope to break down the ‘why and how’ behind some the most common challenges.
  • Performance – understanding performance of marketing campaigns is critical to identifying next best actions, including assessing marketing activities and strategies, and measuring AI readiness.
  • The Future – inspirational insight and guidance from our keynote speakers, as well as learning how they deal with challenges, and a glimpse the future with their technology and industry predictions.

“Emarsys is challenging the marketing status quo to help our clients deliver on the promise of marketing, increasingly using AI to deliver truly personal interactions at scale,” said Ohad Hecht, CEO at Emarsys and keynote speaker at Revolution. “We’ll look at many innovative applications, viewpoints and technologies at Revolution in Berlin, not least on the subject of AI marketing. However, AI itself is not innovative. It is the challenger mindset that marketers adopt to realise the value of AI and how AI is integrated into marketing platforms to improve existing so that is truly innovative. I encourage clients and prospects to join us, or engage post event, to take advantage of the insight and experience that we’ll focus on during Revolution.”

“Keeping up with digital trends is a challenge. Getting ahead and staying there is proving ever more difficult,” said David Wise, EMEA Channel Director at Magento. “Being at the heart of digital commerce, we see that speed of customer expectation is shaping and shifting buying behaviour. Revolution is a great opportunity to learn how to identify and anticipate these changes and personalize engagement strategies to exceed expectations.”

“While deliverability fundamentals remain the same and the value of global whitelists, such as Return Path’s Certification, are beyond dispute, subscriber engagement is becoming more important as a deliverability influencer, and the single biggest driver of positive engagement is effective personalisation. We are proud to partner with Emarsys and I look forward to sharing my expertise and insight into the email marketing landscape during their upcoming Revolution event in Berlin,” said Guy Hanson, Senior Director Professional Services at Return Path.

“I’m very excited as a platinum sponsor to be presenting examples of brands that have achieved automated 1-2-1 email content personalization,” said Matt Hayes, CEO and Co-founder at Kickdynamic.

“AI is the buzzword of 2017, but for many marketers, realistic use cases remain a mystery,” said Parry Malm, CEO at Phrasee. “At Revolution, Phrasee will explain what AI can do in 2017, not 2027. And most importantly, we’ll showcase how marketers can use AI right now to improve their opens, clicks and conversions.”