15 Must-Read Marketing & E-commerce Articles from 2019
We’re following suit this year to share a few of the most informative, eye-opening pieces of 2019. Whether for those fireside evenings over the holidays, or those long flights across the country, here’s 15 must-reads sure to get you set to take on 2020 with a perfect vision.
On the move to strategic KPIs and aligning tactics with strategy
Operational, channel-specific metrics often inhibit marketers from proving their contribution to revenue. More marketers are using technology to connect their day-to-day work with high-level strategic KPIs.
Article: Growth, Goals, and KPIs | Something Digital
Article: How E-Commerce Brands Can (Finally) Tie Objectives to Tactics and Prove ROI | Emarsys
On personalized retail
Personalization is the expectation. For example, 20% of online shoppers expect retailers to offer personalized product recommendations based on their previous behavior.
Article: Personalized retail to drive AI solutions spend | Tech HQ
PDF: 2019 B2C E-Commerce Benchmark Report | Retail TouchPoints
On customer lifecycle marketing
As channel proliferation intensifies, the burden to stitch together a complete brand experience falls on marketers.
Article: What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples! | Martech Advisor
Article: Lifecycle Marketing: Your Complete Guide to Reaching & Retaining Customers | Emarsys
Article: How to Nail Abandoned Cart Emails | BounceX
Great round up of 15 of the best #marketing, #ecommerce, & #retail articles of 2019 CLICK TO TWEET
On digital transformation & AI
AI is taking brands who employ it to the next phase of their evolution: proactive marketing. It’s all part of this wave of digital transformation that is permeating the e-commerce space.
Article: 6 Digital Transformation Trends for 2019 | Convince & Convert
Article: What is Digital Marketing: The Ultimate Guide | Martech Advisor
- If you want to drill down and see the latest insight on e-comm, specifically, check out ‘What is E-commerce Marketing’ to learn more.
Article: How AI Based Email Marketing Can Increase ROI: Expert Perspectives | Martech Advisor
Article: Mary Meeker’s 2019 Internet trends report | TechCrunch
Podcast: How Artificial Intelligence Will Impact Customer Relationship Management with Bob Fernekees | AndreaJoyWenburg.com
On marketing leadership
As marketing evolves, so too must the people that fuel it forward. Marketing leaders and executives are taking on more and more, faced with new internal and external pressures to perform.
Article: The Rise of the Hyper-Relevant CMO | Martech Advisor
- If you want to take a deeper dive, and learn why marketing leaders also need to be technologists, check out ‘Today’s CMOs Must be Technologists’.
Article: Building a Next-Generation Digital Marketing Strategy | Emarsys
There you have it. While you don’t have to dig into all of these pieces of extraordinary content, reviewing even 5-10 titles that speak to you will help you better understand the intricacies of your marketing strategy — both in hindsight, looking at the year behind, and as you look ahead.
➤ 2020 is here — learn 5 big predictions for the next 5 years.
Handpicked Related Resources:
About the Author
Michael is Digital Content Manager at Emarsys. In conjunction with his team, he manages the Marketer + Machine content hub and podcast – creating best-of-breed, educational material for e-commerce and digital marketers. Michael is a published author on industry publications including Content Marketing Institute, JeffBullas.com, Business2Community, and others.