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Ultimate Round-Up: Best E-Commerce & B2C Content from 2018

Lindsay Tjepkema
Lindsay Tjepkema , Marketing Director, Americas , Emarsys

 For the second year in a row, we’ve scoured the Internet to collect some of the best e-commerce and digital marketing content from the past year… all for your reading and learning pleasure.

Sometimes it seems like there’s SO much content out there, and it’s hard to know where or what, exactly, will be worth the time to read. This collection of 2018’s best insights, ideas, and case studies are, most assuredly, worth checking out (and even studying) as you sit around the fire during your downtime this holiday season. Check out what resonates, and leave the rest.


Marketing Technology, Digitization, Consumer Behavior, and CX

Driving Traffic, Content Creation, Building Your Database, and Improving CRO

Check out the best #marketing, #ecommerce, #retail, #CX, #AI, & #datamanagement articles from 2018       CLICK TO TWEET

e-Commerce/Online Shopping and Retail

Personalization, 1-to-1 Marketing, and AI

Data and GDPR

Email Marketing

Creativity, Self Improvement, Career Growth

There you have it! While you don’t have to dig into all of these pieces of extraordinary content, reviewing even 5-10 titles that speak loudest to you will help you better understand the intricacies of your marketing strategy — both in hindsight, looking at the year behind, and as you look ahead towards a brighter 2019. ◾

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About the Author


Lindsay Tjepkema is Marketing Director, Americas at Emarsys and host of the Marketer + Machine podcast. . She and her team deliver resources that empower marketers to seek out solutions and strategies that will allow them to focus on what they love – strategy, content, and creative – not technology. Although her true love is tech marketing, Lindsay’s experience is built on time spent leading in-house teams, in agency settings, and independently running her own marketing consultancy.

Connect with Lindsay: LinkedIn@blueprintmkt

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