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Rethinking the Tech Stack [Infographic]

Holly Pels
Holly Pels , Senior Content Marketing Manager , Emarsys

As a marketer, chances are you’re using quite a few tools to manage your day-to-day strategy. And for many of us, “quite a few” may also be “way too many.” With the vast amount of data (and demands) being made by consumers every day, we’ve turned to technology to help us manage and meet them.

But with the introduction of more technology, we’re actually being less efficient in our roles. The time has come to take a step back and rethink our marketing tech stacks.

But what’s so wrong with tech stacks?

Check out our infographic below to get a better understanding of how your tech stack might be creating inefficiencies, added costs, and risk to your business.

With too many pieces to the stack, you introduce too much risk to your organization. Shadow IT simply can’t be ignored any longer!

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About the Author


Holly Pels is the Digital Content Manager at Emarsys where she heads up the website marketing and SEO strategy. In previous roles with RICS Software and Relevance, Holly created and executed content strategies for Fortune 500 clients. Holly is a proud alumni of Marian University.

Connect with Holly: LinkedIn@hollypels


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