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Outletcity is one of Germany’s leading luxury retail companies. What began as a single Hugo Boss factory in Metzingen, Germany in 1972 has, today, grown into a thriving, literal “outlet city” — with 4 million yearly customers flocking to the 85+ brand stores situated smack dab in the middle of Munich, Zurich, and Stuttgart. However, the digital explosion prompted Outletcity to develop an online presence (where it partners with 200+ luxury brands — some of which are premium or only available online), as well, which has quickly become a booming part of the business.
This marriage of brick-and-mortar and digital has set the stage for the future of the brand’s shopping experience.
In their Emarsys Revolution 2018 presentation, Stefan Hoffman and Claudia Oswald from Outletcity explain their vision for the future of outlet center shopping. Learn how using customer-centric efforts, intelligent insights, and personalized content can allow digital and non-digital to come together to create the ultimate outlet center shopping experience.
Watch the full-length, 35-minute video: