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Modern marketing technology is nothing without the strategy and expertise of the marketer behind it. Alexandra Simion and the BrandAlley team looked to make their content creation process more efficient, so that they could focus their energy on two important growth objectives: increase revenue and grow active customer base — and use advanced automation technology to make those goals a reality.
The mechanics of how objectives align down to the technology and how the tech itself works is another story — one that Alex Timlin, VP of Retail and e-Commerce at Emarsys, describes following Simion’s brief recap.
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