Why Benchmarketing Requires a Strategic Dashboard & Dynamic Reporting [Podcast]
Digital Content Manager, Emarsys
A strategic dashboard should help you navigate complexities involved in reporting, analytics, and understanding customer data. It should provide you with insights and data that reinforce marketing’s value to the organization and help you prove your impact on the bottom line.
In fact, Emarsys was just recognized as a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q4 2019. We received the highest scores possible in 22 criteria, including ‘Reports and Dashboard.’ Benchmarketing.io is a new kind of benchmarking tool designed for strategic marketers, NOT just channel managers.
Unlike other benchmarking tools that only give you access to operational and channel-specific KPIs, this dashboard gives you access to the strategic KPIs that make an immediate impact on your business.
Show details and highlights
► (1:28) The problems with martech adoption
► (2:54) Issues with using point solutions
► (3:37) The Forrester Wave™: CCCM Q4, 2019
► (5:11) A centralized dashboard is a non-negotiable
► (5:35) 6 questions to ask your martech platform company about your dashboard
► (6:44) Jim Koepke, VP of Sales, on the value of a unified dashboard
► (8:20) Benchmarketing.io allows you view strategic KPIs
“Unified reporting and a unified dashboard are data points that you can use and align to a strategy. But it really needs to be more than that — just reporting on something or being able to view it in a unified dashboard doesn’t do anything unless it’s tied to a strategy to affect change.”
“Unified reporting & a unified dashboard must be tied to a strategy to affect change” says @JimKoepke CLICK TO TWEET
We need to start uncovering the strategic KPIs that actually affect business results. Marketing leaders and marketers who embrace this new approach to measurement and benchmarking will become an invaluable, strategic asset to their organization. Those who continue to stick with operational KPIs will find it harder and harder to prove their success.
Benchmarketing.io gives you the framework to build a foolproof marketing plan that connects your day-to-day marketing activities with the high-level business objectives your CEO cares about most.
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Resources and links discussed
- Changing the Way We Measure Marketing: A New Free Benchmarking Tool for E-Commerce Marketers
- The Marketer’s Plight: Aligning to the CEO’s Revenue Growth Goals
- The Marketing Metrics & KPIs Your CMO Really Cares About
- What Does Benchmarketing Mean?
➤ Try the benchmarketing tool for free