This week’s episode: Alexandra Simion

December 12, 2018

Today’s guest, Alexandra Simion, Head of Marketing at BrandAlley lets us in on some of the ways she and her team put the customer at heart of their marketing efforts and the role technology plays in it all.

“Implement your #marketing strategy based on how the #customer behaves – it’s fine to have #tech on board, but do all w/ the customer at the heart of your business” says @AlexandraSimion       CLICK TO TWEET
 

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Show details and highlights

► (1:02) Alexandra’s presentation at Emarsys Revolution 2018: being customer-centric

► (2:41) Balancing the marketer and machine

► (3:43) Do testing to find the optimal mix of tech, processes, and people

► (4:54) How BrandAlley is taking advantage of Emarsys’ new marketer’s platform

► (7:34) Alexandra on the future of marketing: rising customer expectations

BrandAlley puts the customer at the heart of their marketing efforts they make a conscious decision to do that every single day. Technology has enabled them to do more with their strategy but they’re also focused on balancing technology with the human elements of their marketing efforts.

“Your #marketingcampaigns, strategies, and so on are only as good as your objectives” says @AlexandraSimion       CLICK TO TWEET

As they approach their strategies and the tech that helps them execute, they always take time to step back to ask, “is this the right thing for our customers?” You have an opportunity to do the same thing.

Other information

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Resources and links discussed

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This article features content from Revolution 2018. Join us for in London March 2020 for our next event. Interested in learning more? Click here

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