This week’s bonus episode – Raj Balasundaram

December 10, 2018

Raj Balasundaram, VP of Solutions and Services, joins the show to share how Emarsys is revolutionizing and personalizing the marketer’s experience. With a newly unveiled platform re-designed to be geared specifically for marketers based on their industry and unique business objectives, Emarsys is answering the call — “empty software” just isn’t cutting it! Raj explains why the right technology should work for you. Demand more from your software, not the other way around.

“#Technology is not a means to an end – it’s only a part of the solution. Don’t accept anything less.” – Raj Balasundaram       CLICK TO TWEET
 

Listen and subscribe on your favorite podcast platform:


Show details and highlights

► (1:49) How Emarsys’ software personalizes the marketer experience

► (3:57) Strategy is the answer; software is a means to an end.

► (5:30) The “Objectives > Strategies > Tactics” framework

► (9:10) Buying feature-rich, empty software vs. an industry-specific kit

► (10:11) Raj on the future: recalibration of marketing — starting with the basics

► (12:17) Rapid Fire!

► (14:10) Alex Timlin, VP of Retail and e-Commerce Vertical, reflects on Raj’s interview and Emarsys’ new approach.

“There’s big, gaping holes in organizational workflows — from translating a CMO’s input to a VP’s input to the day-to-day marketer’s input. If we can plug those gaps to create a work chain right from the CXO down to tactics themselves… if we can connect the top-level objectives of the CXO to strategic KPIs, which mid-level management can look at and monitor, and even go the next level down and even recommend tactics which marketers can implement with turnkey solutions [there would be amazing value]. That’s exactly what we did. That leaves you with more time to be strategic, creative, and build relationships!”

Raj Balasundaram • SVP, Artificial Intelligence, Emarsys 

“At @Emarsys, we connected top-level objectives of the #CXO to strategic KPIs of mid-level mgmt to individual #marketing tactics” – Raj Balasundaram       CLICK TO TWEET

When you choose to adopt software that is industry-specific and created to cater to your unique business needs, you take the fast lane toward time-to-value… implementing and seeing results in a tenth of the time.

 

Other information

How do I subscribe?

You can subscribe to Marketer + Machine in iTunes, here.

Where can I find all episodes?

To see all Marketer + Machine episode archives, click here.

Resources and links discussed

“Marketer + Machine” can be found on iTunes, Stitcher, SoundCloud and Spotify. If you enjoy our show, we would love it if you would listen, rate, and review.

This article features content from Revolution 2018. Join us for in London March 2020 for our next event. Interested in learning more? Click here