Using Automation to Improve the Customer Experience
revenue uplift on automated product recommendations.
newsletter revenue increase from launch.
increase in open rates.
Driving Customer Engagement with AI
Like many of today’s brands, Global Shop Direct was challenged in its pursuit of personalization. Over its 15-year history, the company had steadily expanded its product portfolio, but recommending the right products to the right customers was difficult. To efficiently cross-sell, they had to find a technology that would allow optimization of the customer journey while predicting and recommending products each customer might be interested in.
By partnering with Emarsys, the integrated automation and personalization power Global Shop Direct needed was realized. Now all data aggregation and analysis would be streamlined through the AI-powered platform to create a record of each individual’s various touchpoints throughout the customer journey regardless of channel. This freed up the marketing team for more strategic initiatives – work that’s hard for a marketer to focus on when tied to a manual approach to personalization.
Download the full success story below.
Better Engagement with Automation and Predictive Analytics
With so much of the time-draining data manipulation, manual segmentation, and analysis now handled by Emarsys’ integrated platform and related tools, Global Shop Direct boosted email performance by leveraging automation and predictive analytics to deliver highly personalized interactions with customers.
Using the Emarsys marketing platform, Global Shop Direct was able to improve customer engagement by utilizing:
Single Integrated Platform
From the intuitive interface and easy-to-use dashboard to various tools, like Smart Insight, Automation Center, and Product Recommendations, the Emarsys marketing platform had all the personalization and omnichannel capabilities that Glboal Shop Direct wanted.
Faster and More Accurate Campaign Management
The counterpart to simplified segmentation is the automated campaign, and when the two work together like they do in the Emarsys platform, not only does campaign deployment become more manageable and agile, but now the marketing team can focus on strategy, creative, and content.
Personalization with Predicitve Analytics
The personalization that’s built into Emarsys email templates paid off right away as Global shop Direct’s newsletter revenue started to increase. In addition to that, the company also discovered the personalizing power of product recommendations, giving them the ability to make decisions based on real customer data in real time.
“The biggest benefit has been having a single platform for all communication needs and the opportunity to use the same platform to support revenue growth throughout our marketing strategy – acquisition, conversion optimization, and retention.”
Maïna Cissé, Marketing Manager, Global Shop Direct