IMPACT READY

Tactics

Industry-specific pre-populated marketing use cases ready to activate in days,
not months

Demonstrate the value of marketing with Ready to Activate Tactics

Emarsys tactics are marketing use cases learned from analysing industry specific best practices. Tactics are built into the platform and pre-populated with the segments, content, triggers, timing, data structures, and channels ready to activate in days, not months without the need for IT, development or consultancy requests.

Example – Implement a Price Drop Tactic in days, not months

Other Platforms
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  • Load web browsing data to see who is interested in something.
  • Load catalog data, and see which prices dropped.
  • Load purchase data to see who bought something.
  • Calculate who is interested in the products that dropped.
  • Aggregate multiple products to a single message.
  • Build the automation scenario.
  • Connect the triggers.
  • Build campaigns.
  • Launch.
  • Request a custom report.
VS
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  • Choose Strategy bullet arrow copy 6 Created with Sketch.
  • Select Tactic bullet arrow copy 6 Created with Sketch.
  • Activate bullet arrow copy 6 Created with Sketch.

Learn how emarsys can significantly shorten your time value

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IMPROVE EVERY STEP OF THE CUSTOMER JOURNEY WITH TACTICS READY TO ACTIVATE.

Marketing teams can quickly improve online and in-store strategic KPIs across every stage of the customer journey. Deliver 1:1 personalisation with pre-populated omnichannel Tactics ready to activate in days, not months.

ACQUISITION & CONVERSION TACTICS

PRODUCT DATA TACTICS

CUSTOMER LIFECYCLE TACTICS

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